Consumer Brand references
2 deeply-analysed consumer brand sites , 2 flagship-tier. Each carries the design tokens, the do and don't rules, the signature moves and the section anatomy, so an AI builder grounds a consumer brand brief in how the best sites actually build it (home, shop, product detail, article, story, location, account, careers).
Aesop
flagshipConsumer Brand
an editorial e-commerce reference where Suisse Intl on warm-cream `#fffef2`, a modular 1.13 type ratio, and full-bleed photography do all the work - no display face, no accent colour, no motion of consequence.
Scout Motors
flagshipConsumer Brand
a brand-revival flagship built in Astro v5 with Lenis + Locomotive + Swiper + Splitting, three bespoke Scout Sans cuts (regular / medium / wide-medium) + IBM Plex Mono, signature orange `#ff5432`, and the most cinematic photography in the library - golden-hour Terra/Traveler EV trucks at 624 image requests.