Distillerie Fove
fove.co/enThe reference for a photographic-hero spirits brand where a colossal black Maison Neue Mono wordmark sits knocked-out over a warm styled still-life, with a single orange (#fe480f) as the only accent.
Consumer Brand flagship
Design tokens
background
surface
text
textMuted
accent
border
tone1
- display
- Maisonneuemono
- body
- Maisonneuemono Regular
- mono
- Maisonneuemono Regular
Do / Don't
Reference it for
- Colossal wordmark-as-hero: the brand name (FOVE) set at ~54px+ Maison Neue Mono in pure black (#000) laid directly over a full-bleed photographic still-life, no card or scrim
- Monospace-only type system: Maison Neue Mono Regular carries almost everything (86 uses at 16px), with Satoshi only as a quiet support face, no serif anywhere
- Warm styled food-and-glassware photography as the whole hero surface (cake, tasting glasses, amber tumbler, pouring bottle) instead of a flat colour field
- Single-accent discipline: one hot orange (#fe480f / --orange) used for the bottle label and the odd highlight against an otherwise black-on-white palette
- Numbered project index: PROJECT 001..005 with product names (ACERUM BLANC, RHUM BRUN) treated like a studio's case-study list, each with a 'Product Detail →' link
- Pill CTA on black: 'BUY →' set in a fully-rounded (1440px radius) black button with an inline arrow glyph
- All-caps mono section labels (METHODOLOGY, FOUNDER, COCKTAILS) with 0.5px letter-spacing as eyebrow kickers over sentence-case blurbs
- Tight editorial type scale: 16 / 17.6 / 19.2 / 28.8 / 54.4px with negative tracking (-1.088px) on the display sizes
Do not copy
- The FOVE wordmark and the four-letter mono logotype
- Founder Corinne Cluis, the 'scientist in chief' framing and the distillery's origin copy
- The exact product names (Acerum Blanc, Acerum Ambré, Rhum Brun, Rhum Café) and PROJECT 001-005 numbering
- The specific styled-food hero photographs (credited to Étienne Bay, Anne Brun, Jodi Heartz, Samuel Pasquier)
- The Latin 'Fovere / to warm, cherish, nurture' tagline
- Maison Neue Mono itself as a licensed face (source an open mono if replicating the feel)
- The exact orange #fe480f as a brand-owning accent