Brightland
brightland.coThe reference for warm-editorial food commerce: a cobalt Fraunces serif headline (#0061A0) over a bone still-life, offset by a saffron announcement bar (#F6BE00) and handwritten script marginalia.
Consumer Brand flagship
Design tokens
background
surface
text
textMuted
accent
tone1
tone2
- display
- Advercase
- body
- CircularXXWeb
- mono
Do / Don't
Reference it for
- Cobalt-on-bone hero: a big Fraunces light serif headline in accent blue rgb(0,97,160) / #0061A0 set left over a warm photographic still-life, not white-on-image
- Saffron top announcement bar rgb(246,190,0) / #F6BE00 with near-black text for the shipping-threshold nudge, the one loud note above an otherwise quiet palette
- Two-face system: Fraunces (300 + italic) for display serif warmth against CircularXXWeb (weights 450/700) for all body and UI, near-black ink rgb(27,27,27) / #1B1B1B
- Handwritten script marginalia (cursive) floating beside the hero product as an editorial aside, plus a hand-drawn circular Early Harvest stamp badge
- Pill everything: category filter chips and buttons at border-radius 100px / 1000px, cards at 18px radius, the fully-rounded --oke-button-borderRadius:1000px system
- Rotated NEW flag tab sitting on the hero image, a small tilted badge as a low-cost freshness cue
- Product-card grid on white with SAVE $X / BEST SELLER / SEASONAL badges, compare-at strikethrough pricing and a 5-star row (star rgb(27,27,27))
- Generous section rhythm: --section-outer-spacing-block 4rem, container max 1800px with narrow 1550px reading column, --product-list-row-gap 3rem
Do not copy
- The Brightland wordmark and the letterspaced BRIGHTLAND logotype
- The exact cobalt-plus-saffron pairing as a whole identity (it reads as Brightland)
- The hand-drawn Early Harvest single-origin circular stamp motif
- The bottle photography, olive-and-shell still-life styling and label artwork
- Founder Aishwarya Iyer's name, quote and the customer testimonial names
- The specific cursive script marginalia copy and hand-drawn fish doodles
- Product names (The Mediterranean Duo, The Artist Series) and the Snoopy/Peanuts collaboration