Screenshot of Onyx Coffee Lab 2

Onyx Coffee Lab 2

onyxcoffeelab.com/

The reference for a full-bleed black cinematic coffee hero carried by a hand-drawn signature wordmark and warm creme (#FBFAF3) type, editorial ecommerce with the confidence of a gallery.

Consumer Brand flagship

Design tokens

background
surface
text
textMuted
accent
border
tone1
tone2
display
Room-205
body
Montserrat
mono

Do / Don't

Reference it for

  • Full-viewport dark photographic hero (near-black #000000 over a tight macro coffee-cherry shot) with all copy in warm creme #FBFAF3, not pure white
  • A hand-drawn script signature as the hero wordmark instead of set type, the single most distinctive move
  • Montserrat everywhere for UI/body (14px base, 24px line-height, 400 weight) with letterspaced small caps for CTAs (letter-spacing 1px-2px, e.g. EXPLORE OFFERINGS)
  • Brand display faces reserved for section headers: Bajern (--heading-family) and Kapra (--detail-family, sans) against Montserrat body
  • Giant fluid section headings via clamp: --size-h1-huge max(60px, min(17vw, 260px)), --size-h2 max(60px, min(6vw, 90px)), letter-set one-glyph-per-span so headings render as ONYX AT THE PRESERVE
  • Warm creme neutral system on black: creme #FBFAF3, med-creme #F0EFE5, dark-creme #EAE4D5, toupe #EEE9DF used for alternating light sections
  • Peach accent #F5D8C2 (and translucent #F5D8C2CF) as the one warm pop against the monochrome shell
  • Running marquee ribbons for Now Listening (band names) and Trending Coffees, a top utility bar with Free Shipping On Orders $40+

Do not copy

  • The Onyx hand-drawn signature wordmark and the skull-in-circle mark
  • The exact brand faces Bajern, Kapra, Room-205, Warbler, Juniper (licensed house type)
  • The real coffee-cherry hero photography and cafe imagery
  • Named people and their competition placements (Morgan Eckroth, Elika Liftee, Andrea Allen)
  • Onyx-specific product and sub-brand names (Doyenne, Echelon, Circadian, Terroir, ONYXRED)
  • The exact peach + creme-on-black palette as a lift-and-shift scheme
  • Copy signatures like Join Our Pilgrimage and NEVER SETTLE FOR GOOD ENOUGH