Diaspora Co

Reference it for

• The tri-colour brand system: navy ink #080a5c for type, fuchsia #d5137b for CTAs and accents, marigold #ffcf01 as a full-width value-prop band, all on warm cream #fffdf3 (not white)
• Oversized editorial serif hero in p22-mackinac-pro (heavy 800/900 weight, ~56px) reading like a magazine cover over an immersive full-bleed lifestyle photo
• Body and UI set in Fustat / Figtree geometric sans at 14-16px with tight 0.16px letter-spacing for a clean commerce read against the display serif
• A marigold trust band directly under the hero: four illustrated value props (Single Origin, Fair Wages, Freshest Harvest, Highest Quality) in fuchsia caps
• Fuchsia pill CTAs (border-radius 999px) with white uppercase labels, used sparingly as the single loud action colour
• Playful asymmetric card radii from the token set (0px 0px 15px 14px, 14px 0px, 14px 14px 0px 0px) that make product tins feel hand-illustrated rather than boxed
• Product-grid merchandising with status eyebrows (NEW!, BESTSELLER, LIMITED EDITION, Low stock!) plus star-review counts to build proof at a glance
• A comparison table ('What Sets Us Apart' vs conventional grocery / other spice companies) as a mission-selling device

Do not copy

• The Diaspora Spice Co. wordmark and its Caslon Graphique logotype
• The exact navy/fuchsia/marigold palette as a set (it reads unmistakably as this brand)
• Padma Lakshmi and other named collaborators, their photos, and celebrity co-brand copy
• Aleesha Nandhra's spice illustrations and the tin packaging artwork
• Real product names (Pragati Turmeric, Aranya Black Pepper, Padma Lakshmi's Gunpowder) and their prices
• The South Asian farm-sourcing mission story and '150+ farms across India & Sri Lanka' claims
• The specific press blurbs and their attributions