Beauty references
6 deeply-analysed beauty sites, 1 flagship-tier. Each carries the design tokens, the do and don't rules, the signature moves and the section anatomy, so an AI builder grounds a beauty brief in how the best sites actually build it (home, about, services, service detail, faq, contact, location, branch).
Antara Spa
strongBeauty
a Malaysian day spa that sells calm with one oversized Fraunces wordmark on a sun-warmed photographic hero, an earthy sand-brown-sage palette, and slow GSAP-and-Lenis scroll, the whole page tuned to feel like exhaling.
Book And Hair
strongBeauty
a Japanese "books-meets-hair-salon" venture site that runs as one long illustrated scroll, a flat textured editorial illustration carrying the full-bleed hero on a #42B775 green, manifesto prose centred on #F2EFDE cream paper, Yeseva One display caps over a TsukuA Old Min mincho body, and a slow 0.8s cubic-bezier(0.18,0.06,0.23,1) reveal with floating cut-out motifs that bob and drift between sections.
Eshk Hair
strongBeauty
a four-city hair-salon group (London, Berlin, New York, Toronto) on a WordPress + Bootstrap 4 theme that turns a colour-blocked palette of dusty rose #BF8275, sage green #6A8A6E and blush #E4DADA into the whole identity, with a heavy black Arial-Black "ESHK" wordmark, italic Roboto-100 section titles boxed in 1px outlines, and a calm 0.15s colour transition holding it together.
Glossier
flagshipBeauty
a beauty-DTC site stripped to near-nothing, black Apercu on white with millpond whitespace, a famous soft-pink campaign hero, and one electric-blue (#0600FF) accent, where the restraint itself is the brand.
Hair Ici
exceptionalBeauty
a Tokyo hair salon built as a near-silent editorial split-screen, ink-black 10px Neue Haas Grotesk and a Ryo/Classico serif on a warm stone #D6D4C9 ground, where the only voice of colour is a muted plum #725068, two panels scroll independently, and a GSAP-plus-Barba intro brings the fixed header up over 1.1s on an expo-out curve.
Heyday Skincare
strongBeauty
a facial-membership skincare chain that feels friendly and trustworthy, deep navy ink on warm cream, soft powder-blue and butter-yellow accent panels, the Sunset Gothic grotesque, close-up facial photography and lots of proof (press logos, big stats, reviews).
Example pages