Book And Hair

Reference it for

• A concept-led brand or local venture sold as one scrolling story: full-bleed illustrated hero, a centred manifesto act, then named photo-plus-text chapters.
• A warm narrow palette, near-black on #F2EFDE cream paper with a #42B775 green field and a single #FC7C1A orange lifted from the artwork, no greys-on-greys.
• A display serif plus a body serif voicing (Yeseva One caps for Latin act titles over a TsukuA Old Min mincho body), proof that two serifs at weight 400 can carry a whole site.
• Slow 0.8s reveals on a custom cubic-bezier(0.18,0.06,0.23,1) curve plus looping float/pendulum/rotate motifs, all CSS-native with zero animation library.
• Floating flat-illustration cut-outs that overlap section seams to bind photographic and illustrated content into one surface.

Do not copy

• The TsukuA Old Min Pr6 mincho is licensed and served through fontplus.jp's tokenised subset endpoint; do not lift it, map to a licensed mincho or a workhorse serif.
• The hand-drawn editorial illustration (the two-figure hero, the floating tools, the salon interiors) is bespoke commissioned art and the brand's identity; commission your own, do not trace it.
• The WordPress theme plumbing (Facebook Pixel, GTM, dual GA tags) ships with the site; borrow the storytelling, not the marketing tags.
• The all-Japanese mincho body sets its own line-length and 38px line-height for vertical-friendly script; re-tune line-height and measure for a Latin rebuild rather than copying 17/38px.