Eshk Hair
www.eshk-hair.com/a four-city hair-salon group (London, Berlin, New York, Toronto) on a WordPress + Bootstrap 4 theme that turns a colour-blocked palette of dusty rose #BF8275, sage green #6A8A6E and blush #E4DADA into the whole identity, with a heavy black Arial-Black "ESHK" wordmark, italic Roboto-100 section titles boxed in 1px outlines, and a calm 0.15s colour transition holding it together.
Design tokens
- display
- "Arial Black", "Arial Bold", Gadget, sans-serif (the ESHK wordmark only)
- heading
- Roboto (italic 100 and 300) for section titles and boxed labels
- body
- "Nunito Sans", sans-serif (weight 300)
- mono
- none
Do / Don't
Reference it for
- A multi-location service brand (salon, studio, clinic) that needs identity from a colour-block palette (rose #BF8275, sage #6A8A6E, blush #E4DADA) rather than from photography or motion.
- The outlined-box label motif: 1px black-bordered pills and frames holding italic ultra-light Roboto, reused for city buttons, photo-overlay labels and section headings as a single unifying device.
- A poster-scale heavy display wordmark (Arial-Black class) used sparingly against a flat colour field, paired with an ultra-light italic for everything else.
- A branch-card pattern: salon photo, outlined city label, and a fixed vertical service list (The Salon / Team / Book / Directions / Opening Times / Prices / Gift Vouchers / Products) in a Bootstrap col-lg-4.
- Restrained 0.15s ease-in-out colour transition discipline that keeps an otherwise plain Bootstrap grid feeling composed without any library.
Do not copy
- The black Arial-Black "ESHK" wordmark is brand identity, not a reusable display tier; substitute the client's own mark and a licensed heavy sans (the house rules bar Arial as a display face anyway).
- The exact rose/sage/blush triad is ESHK's brand colour-coding (each city/section keyed to a hue); reproduce the colour-block-per-section technique, not these three hexes.
- Do not inherit the WordPress + Bootstrap 4.6 + jQuery + Animate.css + Facebook-pixel stack; it is dated plumbing. Rebuild the look on Astro + Tailwind and drop the 17 scripts and 60 unused keyframes.
- The Roboto italic-100 at large sizes is fragile for readability; keep the boxed-label motif but lift body and heading weights for contrast.
Signature moves
The colour-block-per-section system (rose/sage/blush grounds alternating band by
The colour-block-per-section system (rose/sage/blush grounds alternating band by band) unified by a single recurring outlined-box motif: 1px black-bordered frames holding ultra-light italic Roboto, reused for the hero city pills, the salon-
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