Screenshot of Eshk Hair

Eshk Hair

www.eshk-hair.com/

a four-city hair-salon group (London, Berlin, New York, Toronto) on a WordPress + Bootstrap 4 theme that turns a colour-blocked palette of dusty rose #BF8275, sage green #6A8A6E and blush #E4DADA into the whole identity, with a heavy black Arial-Black "ESHK" wordmark, italic Roboto-100 section titles boxed in 1px outlines, and a calm 0.15s colour transition holding it together.

Beauty Hair Salon strong

Design tokens

rose
sage
blush
sage-tint
ink
ink-muted
footer-grey
white
yellow
overlay
display
"Arial Black", "Arial Bold", Gadget, sans-serif (the ESHK wordmark only)
heading
Roboto (italic 100 and 300) for section titles and boxed labels
body
"Nunito Sans", sans-serif (weight 300)
mono
none

Do / Don't

Reference it for

  • A multi-location service brand (salon, studio, clinic) that needs identity from a colour-block palette (rose #BF8275, sage #6A8A6E, blush #E4DADA) rather than from photography or motion.
  • The outlined-box label motif: 1px black-bordered pills and frames holding italic ultra-light Roboto, reused for city buttons, photo-overlay labels and section headings as a single unifying device.
  • A poster-scale heavy display wordmark (Arial-Black class) used sparingly against a flat colour field, paired with an ultra-light italic for everything else.
  • A branch-card pattern: salon photo, outlined city label, and a fixed vertical service list (The Salon / Team / Book / Directions / Opening Times / Prices / Gift Vouchers / Products) in a Bootstrap col-lg-4.
  • Restrained 0.15s ease-in-out colour transition discipline that keeps an otherwise plain Bootstrap grid feeling composed without any library.

Do not copy

  • The black Arial-Black "ESHK" wordmark is brand identity, not a reusable display tier; substitute the client's own mark and a licensed heavy sans (the house rules bar Arial as a display face anyway).
  • The exact rose/sage/blush triad is ESHK's brand colour-coding (each city/section keyed to a hue); reproduce the colour-block-per-section technique, not these three hexes.
  • Do not inherit the WordPress + Bootstrap 4.6 + jQuery + Animate.css + Facebook-pixel stack; it is dated plumbing. Rebuild the look on Astro + Tailwind and drop the 17 scripts and 60 unused keyframes.
  • The Roboto italic-100 at large sizes is fragile for readability; keep the boxed-label motif but lift body and heading weights for contrast.

Signature moves

The colour-block-per-section system (rose/sage/blush grounds alternating band by

The colour-block-per-section system (rose/sage/blush grounds alternating band by band) unified by a single recurring outlined-box motif: 1px black-bordered frames holding ultra-light italic Roboto, reused for the hero city pills, the salon-