Larry King Hair
larrykinghair.com/The reference for warm-monochrome editorial luxury: a full-bleed black-and-white photo hero under a mirrored gold-and-ink wordmark, set on putty #F1EDE6 in ultralight condensed GT America.
Beauty flagship
Design tokens
background
surface
text
textMuted
accent
border
tone1
tone2
- display
- GT America
- body
- GT America
- mono
Do / Don't
Reference it for
- Warm off-white putty canvas #F1EDE6 (with a lighter tint #F8F6F3) instead of pure white, keeping ink at soft charcoal #353535 not #000000
- GT America Condensed as the whole type system: Ultra Light and Thin for display, Medium (500) for the few emphasis moments, all at weight 400 body
- A tight editorial type scale off small sizes: 15px/14px body, 30px h1, 22px h2, 17px sub, 12px tiny, line-heights 1.2em headings / 1.4em body
- Mirrored wordmark treatment: the LARRY KING logo repeated flipped underneath in gold #BEA382, letterspaced caps
- Full-bleed desaturated B&W lifestyle photo hero with copy pinned bottom-left (30px headline + two outline buttons in a row)
- Ghost/outline buttons: 1px border, 0px radius, ink label, no fill, ~50px min-height, condensed 14px caps-ish label
- 1440px max content width with a 4-column grid and a 20px gutter token, 80px/140px vertical section rhythm (--spacing-xl 80 / --spacing-xxl 140)
- Restrained accent discipline: gold #BEA382 and muted plum #825F62 used only as tiny highlights against the neutral field
Do not copy
- The LARRY KING wordmark and its mirrored gold reflection lockup
- The 'A Social Life For Your Hair' / 'Ride or Die' product names and cheeky bottle copy
- Real photography of the salons, the founders, and the convertible-car hero shot
- The specific GT America Condensed licensed faces (source your own condensed face)
- Verified-reviewer testimonials and named stylist quotes
- The London salon list (Marylebone / South Kensington / Notting Hill / Monaco) and pricing
- The exact putty+gold+plum palette as a lifted set