Una

The reference for a saturated single-hue salon identity: a full-bleed #9678D3 purple wash with a soft-focus liquid blur behind giant tracked-out PP Eiko letterforms (U N A) that anchor the fold.

Beauty flagship

Design tokens

background

surface

text

textMuted

accent

border

tone1

tone2

display: PP Neue Montreal
body: PP Neue Montreal Book
mono

Do / Don't

Reference it for

Committing to ONE saturated brand colour end to end: background #9678D3 (rgb 150,120,211) with near-white lilac text #EFEAFB, no neutral fallback
Blurred, cloudy gradient hero imagery (soft-focus liquid haze) instead of a sharp photo, letting the wordmark carry the fold
Oversized display wordmark spelled across the base of the viewport: 100px PP Eiko caps with wide letter-spacing and rule-line strokes bridging the letters (U___N___A)
PP Eiko (light 300 / thin 100) high-contrast display serif paired with PP Neue Montreal Book for body: editorial-fashion pairing
Tight uppercase micro-labels at 12px (--desktop-body-uppercase) for nav and CTAs (MENU, BOOK AN APPOINTMENT)
Short underline rule as a nav affordance sitting left of the CTA text
Big display type scale jumps: 100px h1, 67px h2, 57px h3 down to 16px/14px body, no mid-tier clutter
Line-height driving the poster feel: 105px on the 100px display, 75px on the h4

Do not copy

The UNA wordmark and the U/N/A letter-split lockup
The exact #9678D3 purple system (#EFEAFB text, #A685EA / #DECEFF purple shades)
Founder Kelly Manu's name, bio and award/media credits (InStyle, Fashion Quarterly, L'Oreal)
The specific te reo sign-off KA KITE ANO E HOA and @UNA_AKL handle
PP Eiko + PP Neue Montreal as a pairing if you cannot licence them (they carry the whole look)
Auckland address, phone and hello@una-akl.com contact block
The service menu wording (BALAYAGE & FOILYAGE, LIVED IN COLOUR, etc.)