Vanity Projects

Reference it for

• Full-bleed motion/video hero (neon signage) with a translucent dark scrim so white caps stay legible over busy footage
• futura-pt geometric-sans wordmark and nav set in ALL CAPS with generous letter-spacing (0.96px-6px) for a fashion-editorial register
• Serif-vs-sans pairing: freight-big-pro for big section anchors (MENU at 48px) against futura-pt for nav and body
• Outlined pill/rectangle CTA buttons (SHOP, VPI STORE, GIFT CARDS, BOOK NOW) in a top-right cluster, hairline 1px border on the imagery
• Underline-accent treatment on the hero line 'NYC / MIA' (each token underlined) as a locative subhead
• Price-menu as a design surface: tab row (GEL / ACRYLIC / BASIC / EXTRAS), left price + right item name, tiered '$120 and up' rhythm
• Near-monochrome palette (#000000 / #FFFFFF) warmed by a single oxblood background band #361B23 and a rose tint #DDBDBB
• Light off-white header strip #F5F5F5 floating a minimal cart-count badge, separate from the dark hero below

Do not copy

• The VANITY PROJECTS wordmark and the stylised angular V/A letterforms
• The exact neon-nails hero footage and any salon interior photography
• The Q1 Cultural Exchange Visa / Artist in Residence program copy (brand-specific claims)
• The specific NYC (99 Chrystie St) and Miami (530 NW 29th St) addresses, phone numbers and hours
• The exact price ladder ($70 / $120 / $265 and up) and menu item names
• The oxblood-plus-rose exact combination as a lifted brand palette
• The 'VPI' / 'VP' sub-brand marks and the ambassador-program wording