Perfumer H
www.perfumerh.comThe reference for a luxury-fragrance house that renders its ENTIRE interface, body text and all, in a single warm bronze (#8C7353) on near-white (#fafafa), fronted by a full-bleed cinematic bathing film and headings set in Eidetic small caps.
Beauty flagship
Design tokens
background
surface
text
textMuted
accent
tone1
tone2
- display
- Eidetic Neo
- body
- Eidetic
- mono
Do / Don't
Reference it for
- Monochrome-brand discipline: paint text, links, icons, borders and primary buttons all in one accent bronze #8C7353 on a #fafafa ground, no separate ink colour
- Full-viewport hero video/still (900px --full-height) of a woman floating in dark water, editorial and moody, with the nav floating transparent over it
- Hairline everything: borders as bronze-at-24pct-alpha (#8c735338), radius 0px throughout, no shadows on structure
- Eidetic Small Caps for headings paired with Eidetic body (sans metrics, serif-adjacent small caps) for a bespoke type identity
- Tiny uppercase subheadings: 16px, 0.1em letter-spacing, weight 400, as the section-label register (--FONT-STACK-SUBHEADING Poppins)
- A slim bronze announcement bar (max 36px) reading 'Complimentary delivery over £50' in italic above the nav
- Product cards with 100% (1:1) aspect ratio, 4-up desktop grid dropping to 2 then 1, price stated plainly as '500ml £80'
- Lower-case set product names wrapped in the brand voice (bergamot, ink, rain wood) against generous whitespace
Do not copy
- The Perfumer H wordmark and the small-caps 'PERFUMER H' logo lockup
- Eidetic / Eidetic Small Caps / Lutz Headline (bespoke licensed faces)
- The exact bronze #8C7353 as your only colour (it is this house's whole identity)
- Lyn Harris's perfumer quotes and the named scent lexicon (bergamot, ink, rain wood, dandelion)
- The floating-bather hero film and product photography
- Handblown-vessel and Sample Service programme copy
- The £-priced catalogue and Shopify product structure