Esthetic Haus
esthetichaus.com/The reference for warm, playful beauty-boutique branding on a #f9f5ee cream base, where a quirky lowercase display face (Officially Funky) plus deep-teal ink #125959, orange #e14320 accents and arched photo frames make a local brow bar feel like an editorial identity.
Beauty flagship
Design tokens
background
surface
text
textMuted
accent
border
tone1
tone2
- display
- Nord
- body
- Officially Funky
- mono
Do / Don't
Reference it for
- Cream canvas #f9f5ee (rgb 249,245,238) as the whole-page background, almost no white, so photos and ink pop warm
- Playful hand-drawn lowercase display face 'Officially Funky' for hero and section headlines at 45-50px, mixing roman and italic mid-word ('unapologetically confident')
- Nord as the all-caps geometric sans for nav, eyebrows and buttons at 16px with 0.5-1px letter-spacing
- Deep teal ink as the primary text colour: #125959 for body/nav, near-black teal #01181c for big headings
- Orange #e14320 as the single hot accent (pill button bg, dotted deco), pulled straight from the brand's orange tee
- Sage-teal secondary #9acbc2 / muted #69adac for the logo blob and quiet UI fills
- Arched (top-rounded) image frames for the brow tile plus a big soft-rounded photo card, breaking the grid
- Fully rounded pill CTAs (border-radius 2040px) with teal outline on cream and solid-fill variants
Do not copy
- The 'esthetic haus' wordmark and the interlocked 'eh' monogram blob logo
- The exact 'Officially Funky' display typeface (brand-licensed novelty face)
- Real photos of the estheticians, clients and the orange branded tee
- 'Black and women-owned' positioning and the Allure/Goop/Splash press claims
- Chicago-specific copy, address (829 N California Ave) and service-area suburb list
- The exact teal-plus-orange-plus-sage palette lifted wholesale
- Signature lines like 'let's make something very clear... your skin.'