Booking pages

22 sites with a deeply-analysed booking page , across marketing platform, fitness, other, beauty, hospitality, professional services, health. Build a booking page from how the best sites build that page, not a generic skeleton.

Screenshot of Attentive

Attentive

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Marketing Platform

The reference for warm-cream SMS/email marketing brands — Diatype + italic-serif accent, signature yellow CTA, real-people photography hero with italic-serif H1.

Screenshot of Barrys

Barrys

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Fitness

the original HIIT studio brand selling "the best workout in the world", a dark, cinematic Webflow site built on near-black and the Red Room red, condensed athletic display type, a hand-painted script signature, and a booking-first hero that puts "find a studio" above everything.

Screenshot of Core Atelier Pilates

Core Atelier Pilates

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Fitness

a warm, editorial pilates-studio site in espresso and cream (#25140C / #F7E7DE) with an Albert Sans plus Minion Pro serif-italic pairing, sun-lit interior photography, Lenis-smoothed scrolling and a giant "core atelier" wordmark closing the page.

Screenshot of Courtney Witt Counseling

Courtney Witt Counseling

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Other

A counsellor's site that makes safety its whole argument - a warm cream-and-teal system, a script wordmark and a serif headline, building to one big full-bleed teal statement: "Here, it's safe to put the armor down."

Screenshot of Dear Sundays

Dear Sundays

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Beauty

a non-toxic nail studio and polish brand that reads like a calm wellness ritual, warm sand-beige surfaces, Baskerville serif headings over Lato body, soft 40px pill buttons, line-drawn "promise" icons and product-led editorial photography.

Screenshot of Dishoom

Dishoom

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Hospitality

a beloved restaurant group whose site is a love letter to its story, warm cream-and-charcoal editorial storytelling in a Cheltenham serif, with menus and "book a table" threaded through the narrative for each venue.

Screenshot of Drybar

Drybar

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Beauty

a blow-dry bar that turned one service into a polished lifestyle brand, a cheerful yellow-on-warm-grey identity, big confident display type, and a site that runs a booking funnel and a serious product retail line side by side.

Screenshot of Facet Wealth

Facet Wealth

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Professional Services

a US financial-advisory service that pitches calm confidence with a deep teal-navy palette, a warm full-bleed lifestyle hero, a single Euclid Square sans, and one orange accent, aspirational but trustworthy.

Screenshot of Frenchie Restaurant

Frenchie Restaurant

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Hospitality

a Paris restaurant group telling a family story, a dark moody hero of textured produce stills, a Traulha display serif (roman and italic) over a Gill Sans body, cream type on near-black ink, and a calm row of venue cards that turns six establishments into one elegant front door.

Screenshot of Glowbar

Glowbar

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Beauty

a friendly, retail-grade skincare-studio site on a warm off-white ground (#EFEDEA) with one bright coral-red accent (#FF502D), a BauPro grotesque paired with DM Sans, hand-drawn storefront illustrations, and clean CSS-native fade-and-zoom reveals.

Screenshot of Gymbox

Gymbox

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Fitness

a London boutique gym that shouts, near-black backgrounds, one electric yellow accent, a custom condensed display face set in enormous all-caps ("ANYTHING GOES", "GOT QUESTIONS?"), gritty workout photography and Lenis-smoothed Swiper carousels.

Screenshot of Heyday Skincare

Heyday Skincare

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Beauty

a facial-membership skincare chain that feels friendly and trustworthy, deep navy ink on warm cream, soft powder-blue and butter-yellow accent panels, the Sunset Gothic grotesque, close-up facial photography and lots of proof (press logos, big stats, reviews).

Screenshot of Larry King

Larry King

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Other

A London salon group and haircare line that fuses warm putty-cream calm with editorial fashion confidence - big half-and-half image panels, GT America, and a leopard-print swagger - so it feels both welcoming and clearly cool.

Screenshot of Mun Rooftop

Mun Rooftop

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Hospitality

a Rome rooftop cocktail bar built around a celestial concept, deep midnight navy (#222944) and warm cream (#F2F0DD), a Forma DJR Text body paired with a Qualettee display face, a moon-phase intro loader and Lenis-smoothed scroll, where "where drinking is out of this world" is the whole brand in one line.

Screenshot of Murdock London

Murdock London

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Beauty

a heritage British barbershop and grooming brand run as a polished Shopify storefront, deep ink-navy on warm off-white, Montserrat throughout, a hand-script accent for warmth, and a calm 0.3s ease-in-out motion language that keeps the commerce furniture quiet.

Screenshot of Myodetox

Myodetox

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Health

a modern physical-therapy and bodywork clinic that reframes physio as proactive "future-proofing", a confident deep-blue-and-warm-neutral system, big rounded forms, a bespoke sans, and a book-by-location, assessment-led structure.

Screenshot of Noma

Noma

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Hospitality

a three-Michelin-star restaurant that sells itself through photography and a quiet serif, full-bleed seasonal imagery, a lowercase joined wordmark, and almost no chrome, so the food and the place carry the whole page.

Screenshot of One Medical

One Medical

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Health

a primary-care membership clinic whose site makes healthcare feel calm and human, a warm teal-and-peach palette, a GT Super serif display over clean Ginto sans, audience-segmented care paths, and a "book" action that treats getting care as the product.

Screenshot of Sketch London

Sketch London

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Hospitality

an art-and-dining destination whose site is as playful as its rooms, soft pastel gradients, a cursive serif logotype, floating rounded cards, GSAP motion, and interactive prompts that invite you to "grow the carpet" or "draw a neon", an experience masquerading as a website.

Screenshot of Tonal

Tonal

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Fitness

a connected-fitness hardware brand selling a wall-mounted smart gym, a clean editorial system in near-black on warm bone, GT America plus a GT Expanded display cut, one electric teal accent, and Tailwind-driven cubic-bezier(0.4,0,0.2,1) transitions that keep a Vue app feeling like a premium product site.

Screenshot of Unoit

Unoit

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Other

An Australian barbershop ("barber, but different") whose hero slices many men's faces into vertical strips behind a hugely letter-spaced UNOIT, saying "everyone belongs here" in one confident image - then lists its services as clean, expandable rows.

Screenshot of Warby Parker

Warby Parker

flagship

Health

a calm, trustworthy retail-optometry site that pairs a near-black ink (#121212) with a confident royal blue (#1050D0), runs a custom grotesque against a custom serif, and lets warm lifestyle photography and a fast 0.2s ease carry the polish.

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