Dishoom
www.dishoom.coma beloved restaurant group whose site is a love letter to its story, warm cream-and-charcoal editorial storytelling in a Cheltenham serif, with menus and "book a table" threaded through the narrative for each venue.
Design tokens
- display
- Cheltenham (serif)
- body
- Gill Sans Nova (sans)
- serif
- Cheltenham
- sans
- Gill Sans Nova
- mono
Do / Don't
Reference it for
- Story-first hospitality: selling the place, heritage and feeling, then making menus and booking effortless.
- A warm editorial palette: cream canvas, charcoal ink, a faded warm accent, instead of stark or corporate.
- A serif voice (Cheltenham) carrying the storytelling, with a clean sans for utility.
- Weaving menus-per-venue and "book a table" into the narrative so booking never feels transactional.
- A restrained type scale that lets words, photography and colour carry the warmth.
Do not copy
- The Bombay heritage, the Cheltenham/Gill Sans type and the exact cream palette are dishoom's identity; build the client's own story and colourway.
- dishoom's multi-venue group structure suits a chain; a single restaurant should keep the story-first warmth but scope to one venue.
- The literary voice is theirs; calibrate a similar warmth, never copy phrasing.
Signature moves
story-first hospitality narrative
the site sells place, heritage and feeling first, then threads menus-per-venue and "book a table" into the narrative so booking never feels transactional
warm cream-and-charcoal serif editorial
a serif (Cheltenham) carries the storytelling with a clean sans for utility, charcoal ink on a cream canvas with a faded warm accent, on a restrained 10-45px scale
Related references
Frenchie Restaurant
strongHospitality
a Paris restaurant group telling a family story, a dark moody hero of textured produce stills, a Traulha display serif (roman and italic) over a Gill Sans body, cream type on near-black ink, and a calm row of venue cards that turns six establishments into one elegant front door.
Barrys
flagshipFitness
the original HIIT studio brand selling "the best workout in the world", a dark, cinematic Webflow site built on near-black and the Red Room red, condensed athletic display type, a hand-painted script signature, and a booking-first hero that puts "find a studio" above everything.
Dear Sundays
strongBeauty
a non-toxic nail studio and polish brand that reads like a calm wellness ritual, warm sand-beige surfaces, Baskerville serif headings over Lato body, soft 40px pill buttons, line-drawn "promise" icons and product-led editorial photography.
Dominique Ansel
strongHospitality
a world-famous pastry chef's bakery group on WordPress that leads entirely with product photography, a sage-and-olive neutral palette (#B8BAAB sage, #282D22 deep olive ink), all-caps Proxima Nova labels over a full-bleed image carousel of viennoiserie, and a gentle ease-driven motion that lets the food do the talking.