Dominique Ansel
www.dominiqueansel.com/a world-famous pastry chef's bakery group on WordPress that leads entirely with product photography, a sage-and-olive neutral palette (#B8BAAB sage, #282D22 deep olive ink), all-caps Proxima Nova labels over a full-bleed image carousel of viennoiserie, and a gentle ease-driven motion that lets the food do the talking.
Design tokens
- display
- proxima_nova_alt_bold
- body
- Proxima Nova
- mono
- none
Do / Don't
Reference it for
- A local bakery or patisserie that should lead with product photography rather than copy or decoration.
- A food-friendly neutral palette (sage #B8BAAB, deep olive #282D22, olive-grey #616356 on white) with no competing brand colour.
- Tracked-out all-caps Proxima Nova labels as quiet, premium captioning over imagery.
- A full-bleed image carousel as the hero, with thin overlay headlines for announcements (new shop, monthly special).
- Gentle CSS-native motion (0.5-0.6s ease) that supports the photography instead of upstaging it.
Do not copy
- The Cronut and the chef's personal brand carry the site; borrow the photography-led approach, not the celebrity equity.
- Proxima Nova is licensed; map to a geometric humanist sans with a bold display alt.
- The WordPress plugin layer (ShareThis, multiple ad/tracking pixels, sb-instagram) is baggage; reproduce the look on a clean stack.
Signature moves
full-bleed product carousel hero
a full-bleed image carousel of viennoiserie is the hero, with thin overlay headlines for announcements, letting the food do the talking.
tracked-out all-caps caption labels
tracked-out all-caps Proxima-Nova-class labels act as quiet premium captioning over imagery, with a sage/olive food-friendly neutral palette and no competing brand colour.
Related references
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Cubitts
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