Barrys
www.barrys.com/the original HIIT studio brand selling "the best workout in the world", a dark, cinematic Webflow site built on near-black and the Red Room red, condensed athletic display type, a hand-painted script signature, and a booking-first hero that puts "find a studio" above everything.
Design tokens
- display
- Unitedsansreg (United Sans, condensed)
- body
- Benton Sans Pro
- mono
- none
Do / Don't
Reference it for
- Booking-first, location-first hero: the studio finder and "Book Your First Class" sit in the hero beside the headline, not buried in a menu.
- Dark cinematic atmosphere (#141414 deepening to red) with one decisive accent (#FF0000) used only for tags and calls to action.
- Condensed athletic display type (United Sans-style) for high-energy statements over a clean Benton Sans body.
- A hand-painted brush script used once ("Welcome to Barry's") for human warmth against the hard athletic type.
- Angled diagonal section cuts that give the scroll an athletic, kinetic rhythm.
Do not copy
- The Red Room red light and "best workout in the world" line are Barry's identity; borrow the technique of building the site around the studio's signature environment, not the red itself.
- United Sans and Benton Sans Pro are licensed; map to a condensed grotesque plus a clean humanist sans.
- The brush-script wordmark is bespoke artwork; commission the client's own, do not imitate this one.
Signature moves
booking-first location-first hero
the studio finder and Book Your First Class sit in the hero beside the headline, not buried in a menu.
dark cinematic atmosphere with one decisive red
near-black #141414 deepening to red with one decisive #FF0000 accent used only for tags and CTAs, condensed athletic display (United Sans-style) over a clean Benton Sans body, plus one hand-painted script used once.
angled diagonal section cuts
angled diagonal section cuts give the scroll an athletic kinetic rhythm, with asymmetric card radii (8px 8px 0 0 top, 0 0 8px 8px bottom).
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