Screenshot of Facet Wealth

Facet Wealth

facet.com/

a US financial-advisory service that pitches calm confidence with a deep teal-navy palette, a warm full-bleed lifestyle hero, a single Euclid Square sans, and one orange accent, aspirational but trustworthy.

Professional Services Financial Advisory strong

Design tokens

teal-navy
cream
white
off-white
mid-teal
orange
ink
black
display
euclid_square
body
euclid_square
mono
none

Do / Don't

Reference it for

  • A local financial planner or advisory service: full-bleed lifestyle hero, "the life you want" framing, deep teal-navy palette, one warm accent.
  • The confident professional palette (#003E54 deep teal-navy, #F6F5F0 cream, #007098 mid teal, #FF9100 orange) over cream as a trust-plus-warmth system.
  • A single clean grotesque (Euclid Square, or an Inter/Geist substitute) carrying the whole site for calm consistency.
  • A slim top offer/notice bar above the header as a conversion device that stays out of the way.
  • Restrained CSS-native motion: 0.3-0.4s multi-property hovers, 0.1s colour transitions, a subtle link-in/out micro-animation.

Do not copy

  • The Facet wordmark, the specific lifestyle photography and the "$1,050" offer are Facet's identity; rebuild the hero with the client's own imagery and real offer.
  • Euclid Square is licensed; map to Inter, Geist or a similar clean grotesque.
  • WordPress / Elementor with 623 @font-face declarations is heavy and not Jiffi's stack; lift the look, rebuild lean on Astro.

Signature moves

full-bleed lifestyle hero, trust-plus-warmth palette

a warm full-bleed lifestyle hero with 'the life you want' framing pairs a deep teal-navy (#003E54), cream and mid-teal with one warm orange #FF9100 accent for confident-but-aspirational trust.

slim top notice bar plus single-grotesque consistency

a slim top offer/notice bar above the header acts as a low-key conversion device while one clean grotesque (Euclid Square class) carries the whole site for calm consistency.

Related references

Screenshot of Antara Spa

Antara Spa

strong

Beauty

a Malaysian day spa that sells calm with one oversized Fraunces wordmark on a sun-warmed photographic hero, an earthy sand-brown-sage palette, and slow GSAP-and-Lenis scroll, the whole page tuned to feel like exhaling.
Screenshot of Attentive

Attentive

strong

Marketing Platform

The reference for warm-cream SMS/email marketing brands — Diatype + italic-serif accent, signature yellow CTA, real-people photography hero with italic-serif H1.
Screenshot of Caliber

Caliber

strong

Trades

a collision and auto-service chain whose site is a clean, trust-first conversion funnel, with "Online Estimate" and "Book an Appointment" front and centre, a confident dark-on-white system, and a single bold accent.
Screenshot of Core Atelier Pilates

Core Atelier Pilates

niche

Fitness

a warm, editorial pilates-studio site in espresso and cream (#25140C / #F7E7DE) with an Albert Sans plus Minion Pro serif-italic pairing, sun-lit interior photography, Lenis-smoothed scrolling and a giant "core atelier" wordmark closing the page.