We Are Example

Reference it for

• Warm #f3f3f0 canvas with #0e1623 ink-navy text — not pure white, not pure black
• Webflow build — possible to ship at this craft level on a no-code stack
• 205px American Grotesk Compressed Heavy 900 display type as the page's central instrument
• Polaroid-collage hero — tilted photos tucked between display words
• PP Editorial New Ultralight Italic 200 serif for emotional punctuation ("And we stay until the work is done")
• Three-font system — compressed display + regular sans body + ultralight italic serif
• Direct mailto pill CTA in top-right (hello@…) — no contact form, no "Get in touch" euphemism
• Lenis smooth-scroll + Splitting.js character reveals — minimal lib stack

Do not copy

• The "Example" name and wordmark
• The hello@weareexample.com direct mailto
• The "WE MAKE BRANDS AND PLACES FAMOUS" hero phrase
• The "And we stay until the work is done" italic serif punchline
• The Hook Island / Intercontinental Hayman / JW Marriott / Don Julio 1942 case study list
• The American Grotesk Compressed Heavy 900 licence (Wilton Foundry / commercial)
• The PP Editorial New Ultralight Italic licence (Pangram Pangram)
• The Sydney + Dubai office split unless the brand operates in both