Screenshot of Brand Appart

Brand Appart

www.brandappart.com

The reference for Paris startup design agencies — Youth chunky-sans display, cream parchment paper, orange ©-superscript wordplay, live Paris clock, Webflow + Lenis + Splitting.js stack.

Creative Studio Startup Brand Agency strong

Design tokens

parchment
parchmentDark
warmBlack
darkBrown
warmGrey
orange
white
black
display
Youth
body
PP Neue Montreal
mono
IBM Plex Mono

Do / Don't

Reference it for

  • Cream parchment background rgb(251, 249, 239) — warm off-white instead of grey
  • Warm near-black text rgb(28, 25, 23) — slightly warm-tinted vs cool greys
  • Single orange rgb(255, 119, 34) accent — used sparingly (© superscript + chip backgrounds)
  • rgb(142, 130, 124) warm muted grey — green-brown tinted muted text
  • rgb(23, 20, 18) dark brown surface for CTAs and dark sections
  • Youth (Pangram Pangram chunky display sans) — open-source flagship-quality
  • PP Neue Montreal for body (Pangram Pangram, open-source)
  • IBM Plex Mono for chrome (open-source)

Do not copy

  • The Brand Appart "ba" blue circle logomark
  • The "design©" copy or the orange-superscript pun (unless brand has comparable wordplay)
  • The "We help funded startups ship iconic brands..." copy
  • The Forbes / PMU / BNP Paribas / RockFi client logos
  • The Paris timezone unless brand is in Paris
  • The "FR" language switcher unless brand has FR localisation
  • The exact orange rgb(255, 119, 34) hue
  • The 437-network-request page weight

Signature moves

cream-parchment canvas with warm near-black ink and single orange accent

a cream parchment background (warm off-white) with warm near-black text and a single orange accent used sparingly (a superscript and chip backgrounds), plus a warm muted grey for secondary text and a dark-brown surface for CTAs.

Youth chunky-display over a 13-step fluid scale topping 336px

a chunky display sans (Youth) runs a 13-step fluid scale from 10.24px to a 336px hero (largest in the library) across four weights (400/500/700/900), with PP Neue Montreal body and IBM Plex Mono chrome.

chrome furniture: icon sidebar nav, live city clock and logo marquee

a left vertical icon-only sidebar nav, a bottom-right live city-and-time readout, a top-right pill CTA and a horizontal-scroll client-logo marquee (marqueeTranslateX keyframe) frame the page like instrument chrome, on a Lenis + Splitting stack with a dramatic-out easing (cubic-bezier(0.36,0.33,0,1)) and 0.64-0.84s reveals.

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