Screenshot of Analogue

Analogue

madebyanalogue.co.uk

a "seriously playful" brand-and-motion studio that wears its personality as type, a wonky multi-alternate ANALOGUE wordmark, emoji and icon glyphs set inline in the copy, a candy-pink accent on white, and a GSAP-driven box of tricks (mexican-wave letters, glitches, bounce, float) kept just on the right side of chaos.

Creative Studio Brand Motion Studio strong

Design tokens

white
black
pink
blue
red
display
MetroSans
body
MetroSans
mono
ItalianPlateNo1MonoMedium
serif
Times

Do / Don't

Reference it for

  • Personality through type: a multi-alternate display wordmark and inline emoji/icon glyphs as brand voice.
  • "Seriously playful": maximal motion kept controlled by a strict black/white + single-pink palette.
  • A motion-studio stack done well, GSAP + ScrollTrigger + Lenis, as the reference for heavy, choreographed scroll motion.
  • A playful nav that includes a "Playroom" (experiments) as a brand signal.
  • A grotesque + serif + mono three-voice type system for range.

Do not copy

  • The wonky multi-alternate wordmark and inline-emoji copy are very brand-coded; borrow the idea, not the execution.
  • The volume of motion (29 keyframes, glitches, bounces) needs strong art direction and reduced-motion care; it can read as noisy if borrowed wholesale.
  • MetroSans / Italian Plate are licensed; map to playful display + mono substitutes.

Signature moves

personality-through-type wordmark with inline glyphs

a wonky multi-alternate display wordmark plus emoji and icon glyphs set inline in the copy carry brand voice, on white with a single candy-pink #ffa7f0 accent.

controlled maximal GSAP motion box

GSAP + ScrollTrigger + Lenis drive mexican-wave letters, glitches, bounce and float (29 keyframes) kept on the right side of chaos by the strict palette, at a ~400ms signature.

grotesque + serif + mono three-voice range

a grotesque (MetroSans) + serif (Times) + mono (Italian Plate) three-voice type system gives tonal range.

Related references

Screenshot of We Are Example

We Are Example

niche

Creative Studio

The reference for boutique hospitality-PR agencies — warm off-white canvas with deep navy ink, oversized American Grotesk Compressed display headlines, polaroid-style photo collage hero, and a soft Lenis-smoothed editorial rhythm.
Screenshot of Working Stiff Films

Working Stiff Films

niche

Film Production

Comedy film production company portfolio — cream paper + slate-blue near-black + red accent, GSAP+ScrollTrigger, 270px hero, "noise" film-grain keyframe.
Screenshot of Yerba Buena Engineering And Construction

Yerba Buena Engineering And Construction

strong

Other

A San Francisco civil/heavy construction contractor that wins federal, state and municipal trust by showing the hard jobs it has handled - a green-and-gold canvas over Golden Gate / Bay infrastructure photography, a "Challenges We've Overcome" checklist, a public-works project grid and a Caltrans engineer's testimonial.
Screenshot of Alche

Alche

strong

Creative Studio

The reference for Japanese virtual-character + immersive experience studios — Astro v5 build, neon yellow-green accent, 5-font multi-language system, KizunaAI case study.