Landing pages
9 sites with a deeply-analysed landing page , across fitness, developer tool, health, childcare education, saas product. Build a landing page from how the best sites build that page, not a generic skeleton.
Alo Yoga
strongFitness
an aspirational activewear and yoga store that runs almost pure black-on-white, lets full-bleed editorial photography fill the frame, and adds personality through one handwritten-italic serif overlay and disciplined image-grid merchandising.
Anthropic
flagshipDeveloper Tool
a warm ivory-and-slate site where editorial serif typography, a single clay accent, and unhurried 0.8s expo reveals reframe AI as a humanist research practice rather than a product to sell.
Arc
strongDeveloper Tool
a Next.js product site that turns electric ultramarine (`#3139fb`), a peach-cream wash (`#fffcec`), and the bespoke Marlin display face into a confident brand-announce moment - "Meet Dia" - where every other site decision exists to give the colour and the new product name room to land.
Framer
flagshipDeveloper Tool
the website builder demonstrating itself - a dark, bento-led showcase built in Framer and animated by Framer Motion, where the site IS the product pitch.
Hims Hers
flagshipHealth
a telehealth brand that makes prescription medicine feel like a lifestyle product, a big tight-set geometric sans headline, a warm cream-and-brown palette, and a grid of large rounded entry cards with floating product photography that route you straight into "find your Rx match".
Synthesis Tutor
flagshipChildcare Education
a deep-blue, energetic kids' learning product (the math tutor born out of the SpaceX school) that pairs a confident Work Sans display headline with a glowing gold-gradient CTA, neon outline icons and an iPad mockup, friendly and high-energy without tipping into childish.
Teachable
strongSaas Product
The reference for course-platform brands with editorial serif + neon-yellow CTA — Ivy Presto Headline at 75px, integration illustration with portrait centre, 150,000 creators trust signal.
Webflow
flagshipSaas Product
a white-canvas product flagship that is itself built in Webflow - using the bespoke WF Visual Sans Variable + WF Visual Sans Mono, a Webflow-blue `#146ef5` primary, GSAP + ScrollTrigger + Three.js + Swiper all bundled, and a three-card "AI / Template / Scratch" entry hero that mirrors the actual product's onboarding paths.
Wispr Flow
strongSaas Product
The reference for a butter-cream voice-AI brand at peak typographic confidence — EB Garamond serif hero on lavender-and-evergreen surfaces, with curved-path transcript animations as the signature motion.