Screenshot of Wispr Flow

Wispr Flow

wisprflow.ai

The reference for a butter-cream voice-AI brand at peak typographic confidence — EB Garamond serif hero on lavender-and-evergreen surfaces, with curved-path transcript animations as the signature motion.

Saas Product Voice Ai Product strong

Design tokens

butterCream
creamYellow
evergreenDeep
graphite
graphite222
warmGrey
lavender
white
black
display
'EB Garamond', Arial, sans-serif
body
Figtree, Arial, sans-serif
mono
(none on the homepage)

Do / Don't

Reference it for

  • EB Garamond serif hero at 120px — the free Google serif used at flagship scale; proves that paid display fonts aren't required
  • Two-tone H1 splitting the message — muted grey + graphite black on the same line, separating the negation from the affirmation
  • Curved-path transcript animation orbiting the headline — running text in a circular path on the left, slanted ribbon on the right, both populated with real-feeling transcript content
  • Butter cream #ffffeb as primary background — a 4% warmer cream than typical, reads as paper rather than digital
  • Pale lavender #f0d7ff primary CTA pill — a saturated colour that's also restrained
  • Deep evergreen #003228 mode-flip testimonial section — high-credibility quotes (Reid Hoffman, Steven Bartlett, Gaurav Vohra) on dark surface
  • Figtree body / EB Garamond display pairing — both free, both performant, both confidently chosen
  • GSAP-driven scroll choreography with restrained CSS keyframes (only 3) — the heavy motion lives in JS, not the stylesheet

Do not copy

  • The Wispr Flow lavender #f0d7ff itself — pick the client's softer-saturated accent
  • The butter cream #ffffeb specifically — adjust 1-2% in any direction for a different brand voice
  • The "Don't type, just speak" copy structure (two-clause negation+affirmation) — borrow the pattern but not the verb
  • The fingerprint-icon privacy badge at bottom-left — Wispr-specific privacy positioning
  • The curved-path transcript orbit literally — pick a different mark-around-headline pattern if borrowing
  • The testimonial photo lineup — these are real people who endorsed Wispr Flow specifically
  • The black-on-graphite slanted ribbon — distinctive Wispr Flow brand element

Signature moves

free-serif flagship-scale hero

EB Garamond serif is set at 120px hero scale, with the H1 two-tone split (muted grey + graphite black on the same line) separating a negation from an affirmation, proving paid display fonts aren't required.

mark-around-headline motion

a curved-path transcript animation orbits the headline (running text in a circular path on the left, slanted ribbon on the right), both populated with real-feeling content, driven by GSAP with only 3 CSS keyframes.

soft-saturated cream-and-evergreen surfaces

a butter cream #ffffeb base carries a pale-lavender #f0d7ff CTA pill (at 1000px radius) and a deep-evergreen #003228 mode-flip testimonial section for high-credibility quotes on dark.