Alo Yoga

Reference it for

• A yoga / activewear / studio-retail brand wanting an aspirational, image-led feel: near-monochrome chrome, full-bleed lifestyle photography, almost no UI furniture.
• An editorial italic display overlaid on a hero image as the single personality move against an otherwise clean sans system.
• Disciplined merchandising rails: a small uppercase category label, an image grid, a "Shop X" link, repeated as the page rhythm.
• A deeply tokenised neutral system (named greys, a 4-120px spacing scale, shadow levels) that keeps a large Shopify catalogue consistent.
• Light, tasteful motion (0.3s colour, 0.6s transform) that supports rather than performs.

Do not copy

• The "alo" wordmark, the golden-hour brand photography, and proxima-nova / arquitecta are Alo's identity; map to a comparable clean grotesque and source your own lifestyle imagery.
• The Shopify + Builder.io machinery and 182 custom properties are an enterprise retail apparatus; borrow the token discipline, not the volume.
• Pure black-on-white with full-bleed photography only works with consistently styled, professionally shot images.