Alternative Aesthetics

Reference it for

• Pure-white page with pure-black linework as the only colour system (rgb(0,0,0) 248 hits vs rgb(255,255,255) 25 surfaces)
• Hand-drawn hero wordmark as the brand logo ("Stay Strange") — not type, illustration
• Heebo 300 as the body face with classic-link blue (rgb(0, 0, 238)) hyperlinks — embracing default browser styling as part of the indie aesthetic
• Titan One for one display moment only (~39px / line-height 42.96px) — held in reserve, never overused
• 4-item flat nav (Illustration / About / Shop / Let's Play!) — no dropdowns, no mega-menus
• Black pill CTA top-right ("Let's Play!") on rgb(56, 152, 236) blue OR rgb(0,0,0) black with white text and 8px radius
• 4-column thumbnail grid with 16px gaps as the entire homepage body — let the artwork carry the layout
• Hover-reveal project title at absolute position, white on translucent black scrim, Titan One — modest motion, maximum impact

Do not copy

• The "Stay Strange" hand-drawn wordmark (Colin Kersley-owned illustration)
• Any of the thumbnails (LOOK UP, WINNER TAKES ALL, FOUR, Let's play, Hot damn, BREATHE, lovebloob, Ponyo, Spirited Away, Nike Flight, James Harden) — these are client commissions or self-initiated artworks
• The "Alternative Aesthetics" / "Colin Kersley" naming
• The "playful pictures that are bold on your behalf" tagline
• The Cardiff "drawing dungeon" voice unless the brand has a comparable real geography
• The classic-link blue (rgb(0, 0, 238)) hyperlink default unless the brand is genuinely committed to the indie-web aesthetic — otherwise pick a brand-coordinated link colour
• The Titan One face for headlines — strongly genre-coded to cartoon / 2000s editorial; pick a different display face
• The hand-drawn butterfly / paper plane footer icons (Kersley artwork)