Onyx Coffee Lab
onyxcoffeelab.com/a Bentonville speciality roaster that treats its homepage like a documentary, full-bleed cinematic coffee-farm and cafe footage under a hand-drawn "Onyx" signature, near-black creme paper (#FBFAF3) carrying ink-black type, a Bajern display serif beside all-caps tracked Room-205, and a slow 1.1s/1.7s scroll-reveal that lets each photographic band rise into place.
Design tokens
- display
- Bajern (high-contrast display serif, --heading-family)
- secondaryHeading
- Room-205 (all-caps condensed serif, 2px tracked)
- body
- Montserrat
- detail
- Kapra (--detail-family)
- ui
- Gotham (Medium/Book) for some form controls
Do / Don't
Reference it for
- A cinematic hospitality or roaster homepage: full-bleed photographic and video bands under a hand-script signature logo, paced like a documentary rather than a product grid.
- A warm-monochrome creme-and-ink system (#FBFAF3 paper, #000 type) with graduated creme tints (#F0EFE5, #EEE9DF, #EAE4D5) and one bronze accent (#89704A) held for buttons and rare links only.
- A three-voice editorial type stack: a high-contrast display serif (Bajern class) run large at 68px+, an all-caps tracked condensed serif (Room-205 class) at 40px, and Montserrat body at 14/24px.
- The slow opacity + transform 1.1s/1.7s ease scroll-reveal as a house personality, plus stroke-dashoffset SVG line-draws, all gated behind reduced-motion.
- Arched image framings (720px 720px 0 0 radius) and full-bleed split bands (textSplit / heroSplit / doubleSplit) as a repeatable editorial section kit over a 1600px container.
Do not copy
- The Bajern, Room-205 and Kapra faces are bespoke/licensed brand fonts; map to a high-contrast display serif plus an all-caps condensed serif rather than lifting the files.
- The hand-drawn "Onyx" signature logo, the skull mark and the giant "O N Y X" footer watermark are identity, do not reproduce them.
- The full Shopify third-party stack (Klaviyo, Gorgias chat, Recharge, the ad/analytics pixels, the 96-script payload) ships with a mature commerce site; borrow the cinematic restraint, not the plumbing.
- The deep ten-location, eight-column footer and the 20-plus homepage bands suit a roaster group with cafes nationwide; a single venue should run far fewer.
Signature moves
Slow scroll-reveal as personality: opacity 1.1s + transform 1.7s ease (175 decla
Slow scroll-reveal as personality: opacity 1.1s + transform 1.7s ease (175 declarations) lifting each full-viewport-height photographic band into view, paired with stroke-dashoffset SVG line-draws and the arch image motif (border-radius 720
Related references
Coffee Collective
strongHospitality
a Copenhagen specialty roaster whose Shopify storefront is built entirely in warm brown ink (#4C4341) on cream (#FAF6ED), set in one tight-tracked NB International Pro at all weights, with hard 0px corners, deep oxblood (#792E2E) editorial bands, and a quiet 0.2s-fade / 0.3s-transform discipline so full-bleed farm photography carries the whole page.
Aesop
flagshipConsumer Brand
an editorial e-commerce reference where Suisse Intl on warm-cream `#fffef2`, a modular 1.13 type ratio, and full-bleed photography do all the work - no display face, no accent colour, no motion of consequence.
Barrys
flagshipFitness
the original HIIT studio brand selling "the best workout in the world", a dark, cinematic Webflow site built on near-black and the Red Room red, condensed athletic display type, a hand-painted script signature, and a booking-first hero that puts "find a studio" above everything.
Ceremony Coffee
strongHospitality
a Maryland coffee roaster on Shopify that reads like an editorial magazine, warm off-white paper grounds, an Avenir-plus-Meta-serif pairing, large lifestyle photography of brewed coffee on linen, and a calm 0.15s fade discipline that keeps a busy commerce catalogue feeling unhurried.