Screenshot of Onyx Coffee Lab

Onyx Coffee Lab

onyxcoffeelab.com/

a Bentonville speciality roaster that treats its homepage like a documentary, full-bleed cinematic coffee-farm and cafe footage under a hand-drawn "Onyx" signature, near-black creme paper (#FBFAF3) carrying ink-black type, a Bajern display serif beside all-caps tracked Room-205, and a slow 1.1s/1.7s scroll-reveal that lets each photographic band rise into place.

Hospitality Cafe Roaster exceptional

Design tokens

black
creme
white
creme-alt
med-creme
toupe
dark-creme
peach
peach-trans
grey
warm-grey
bronze
display
Bajern (high-contrast display serif, --heading-family)
secondaryHeading
Room-205 (all-caps condensed serif, 2px tracked)
body
Montserrat
detail
Kapra (--detail-family)
ui
Gotham (Medium/Book) for some form controls

Do / Don't

Reference it for

  • A cinematic hospitality or roaster homepage: full-bleed photographic and video bands under a hand-script signature logo, paced like a documentary rather than a product grid.
  • A warm-monochrome creme-and-ink system (#FBFAF3 paper, #000 type) with graduated creme tints (#F0EFE5, #EEE9DF, #EAE4D5) and one bronze accent (#89704A) held for buttons and rare links only.
  • A three-voice editorial type stack: a high-contrast display serif (Bajern class) run large at 68px+, an all-caps tracked condensed serif (Room-205 class) at 40px, and Montserrat body at 14/24px.
  • The slow opacity + transform 1.1s/1.7s ease scroll-reveal as a house personality, plus stroke-dashoffset SVG line-draws, all gated behind reduced-motion.
  • Arched image framings (720px 720px 0 0 radius) and full-bleed split bands (textSplit / heroSplit / doubleSplit) as a repeatable editorial section kit over a 1600px container.

Do not copy

  • The Bajern, Room-205 and Kapra faces are bespoke/licensed brand fonts; map to a high-contrast display serif plus an all-caps condensed serif rather than lifting the files.
  • The hand-drawn "Onyx" signature logo, the skull mark and the giant "O N Y X" footer watermark are identity, do not reproduce them.
  • The full Shopify third-party stack (Klaviyo, Gorgias chat, Recharge, the ad/analytics pixels, the 96-script payload) ships with a mature commerce site; borrow the cinematic restraint, not the plumbing.
  • The deep ten-location, eight-column footer and the 20-plus homepage bands suit a roaster group with cafes nationwide; a single venue should run far fewer.

Signature moves

Slow scroll-reveal as personality: opacity 1.1s + transform 1.7s ease (175 decla

Slow scroll-reveal as personality: opacity 1.1s + transform 1.7s ease (175 declarations) lifting each full-viewport-height photographic band into view, paired with stroke-dashoffset SVG line-draws and the arch image motif (border-radius 720