Screenshot of Coffee Collective

Coffee Collective

coffeecollective.dk/

a Copenhagen specialty roaster whose Shopify storefront is built entirely in warm brown ink (#4C4341) on cream (#FAF6ED), set in one tight-tracked NB International Pro at all weights, with hard 0px corners, deep oxblood (#792E2E) editorial bands, and a quiet 0.2s-fade / 0.3s-transform discipline so full-bleed farm photography carries the whole page.

Hospitality Cafe Roaster strong

Design tokens

ink
cream
cream-dark
black
oxblood
forest
clay
taupe
plum
amber
lilac
display
NB International Pro (neo-grotesque)
heading
NB International Pro
body
NB International Pro
logo
Coffee Collective (bespoke display face)
mono
NB International Pro Mono
fallback
Inter, sans-serif

Do / Don't

Reference it for

  • A specialty roaster or provenance-led food brand that wants a Scandinavian gallery calm: warm-brown ink (#4C4341) on cream (#FAF6ED), full-bleed farm and product photography carrying every section.
  • A single-family type system: one neo-grotesque (NB International Pro class) at weights 200 to 700 with tight -0.46px tracking, no serif and no second face needed.
  • Hard 0px corners as a deliberate signature (--buttons-radius: 0px, card radius 0rem), the sharp-edged opposite of the default rounded Shopify theme.
  • Editorial colour bands (oxblood #792E2E, forest #343E3B) breaking up cream product carousels, so the scroll reads as alternating gallery rooms rather than a thumbnail wall.
  • A restrained CSS-only motion budget: 0.2s opacity fades, 0.3s transforms, 0.1s underline-thickness on links, Swiper for product rows, no scroll-jacking.

Do not copy

  • NB International Pro is a licensed retail face (and the Coffee Collective wordmark is a bespoke identity asset); map to a freely licensed neo-grotesque and a custom or set logotype.
  • The Shopify third-party stack (Klaviyo signup popup, Recharge subscriptions, GeoPro localisation, Clarity/GA/Bing pixels) ships with the platform; borrow the calm, not the 269-request, 84-script plumbing.
  • The deep 11-item product nav (Filter Coffee, Espresso, Equipment, Merch, Courses, two subscription tiers, brew guides) suits a roaster with a real catalogue and a course business; a single venue should trim it hard.
  • The brand's specific photography (farm origin shots, the cafe-location filmstrip) is identity-coded and licensed; reproduce the full-bleed treatment with the client's own imagery, never these frames.

Signature moves

Full-bleed photographic hero with a solid oxblood #792E2E panel pinned to the le

Full-bleed photographic hero with a solid oxblood #792E2E panel pinned to the left third and a product image floating over the seam, then alternating cream four-up product carousels with full-width editorial colour bands, all held at hard 0