Capsule
www.capsule.coma digital pharmacy whose site makes medication feel calm and human ("Meds made easy"), a trustworthy navy-and-white system with a Mercury serif display over Circular sans, built around the simple promise of transferring a prescription and getting it delivered.
Design tokens
- display
- MercuryTextG4 (serif)
- body
- Circular-Pro (sans)
- sans
- Circular-Pro
- mono
Do / Don't
Reference it for
- Turning a tedious, anxious category (pharmacy) into a calm, premium, human experience with a simple three-word promise.
- A trustworthy health palette: deep navy and white with a supporting tone and a reserved red for urgency, instead of clinical fluoro.
- A Mercury-style serif display over a clean Circular-style sans, for warmth plus authority.
- A focused, readable container (~1130px) and a clear "how it works" (transfer, fill, deliver).
- A trust spine (pharmacists, safety, insurance) under the primary action.
Do not copy
- The Circular / Mercury type and the exact navy-and-teal palette are capsule's identity; choose the client's own trustworthy colourway and licensed equivalents.
- capsule's delivery/insurance model is US-specific; an Australian community pharmacy should map the flow to scripts, click-and-collect and local delivery.
- "Meds made easy" is their line; calibrate the reassuring tone, do not copy it.
Signature moves
three-word promise calm funnel
a tedious anxious category is reframed with a simple three-word promise and a clear how-it-works (transfer, fill, deliver) in a focused ~1130px container
navy serif-display over circular-sans trust system
a Mercury-style serif display over a clean Circular-style sans gives warmth plus authority, deep navy and white with a reserved red for urgency
trust spine under the primary action
a trust spine (pharmacists, safety, insurance) sits under the primary action to reassure an anxious visitor
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