Cindy Shu Therapy
www.cindyshutherapy.com/A solo therapist's site that breathes - vast warm-cream whitespace, a calm teal serif, and a thin vertical line that literally walks you down the page while the copy says "pause, breathe, connect".
Design tokens
- display
- Superior Title (serif)
- body
- Cadiz (humanist sans)
- mono
Do / Don't
Reference it for
- Whitespace as the message: one idea per screen, generous emptiness, to create safety and unhurried space for a sensitive service.
- A warm-cream + deep-teal-serif + single-terracotta-accent palette that feels human, grounded and calm (not clinical, not corporate).
- A thin vertical connecting line + a "pause, breathe, connect" curved motif that gently leads the visitor down the page.
- A personal hero: a warm serif promise next to a single calm interior photo, instead of stock therapy imagery.
- Near-zero motion to protect the calm register.
Do not copy
- The literal Cindy Shu wordmark and the exact teal #164e4e / terracotta palette (re-skin to the practitioner's own).
- Superior Title / Cadiz if licence-bound - substitute a comparable warm serif + humanist sans.
- The Wix/React DOM and its 100-script load. Rebuild lean on Astro for a calmer, faster experience.
- The specific manifesto copy - reproduce the one-line-per-screen pattern with the practitioner's own words.
Signature moves
whitespace-as-safety descent
the manifesto is delivered one line at a time across several screens of vast warm-cream whitespace, joined only by a thin vertical connecting line, so the visitor literally slows their scroll and breathing - the emptiness is the reassurance (absence as argument).
warm-cream + teal-serif + single-terracotta calm palette
a warm cream canvas with a deep teal serif personal voice and one terracotta-gold accent reads like a real, safe therapy room rather than a clinic, grounding the calm in human warmth.
personal hero with one calm image
a warm serif promise sits beside a single calm interior photo (a chair, a plant) and a 'pause, breathe, connect' motif, building one-to-one trust without stock therapy cliches.
Related references
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Capsule
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