Assembly Coffee

Reference it for

• A roaster or craft-food brand that wants to read like an art catalogue, not a Shopify theme: near-black grounds, off-white paper bands, a single brass accent, photography carrying every section.
• The GT America Light + ID00 Serif italic pairing, a geometric sans at weight 300 for structure with a light-italic serif for editorial headings and product names.
• A disciplined dark palette with role-locked colour: brass-gold #CFA53B for marks only, lemon #FAF080 reserved purely for "New Release" badges, never decoration.
• A custom motion curve (cubic-bezier(0.59, 0, 0.68, 0.69)) on GSAP/ScrollTrigger applied as quiet fades at 0.15s and 0.5s, restraint over spectacle.
• The closing wordmark-as-graphic full stop: an oversized brand lockup ("Assembly | 10") set as a full-bleed footer statement on black.

Do not copy

• The GT America Standard and ID00 Serif faces are licensed (GT America from Grilli Type, ID00 Serif from Playtype); map to a geometric grotesque plus a light-italic display serif you have rights to.
• The "Assembly | 10" anniversary lockup and the debossed bag wordmark are brand identity, borrow the idea of a wordmark-as-footer, not the mark itself.
• The mature Shopify martech stack (Klaviyo, Gorgias, LoyaltyLion, reviews.io, Corner cart, Smartlook, a dozen ad pixels) ships with the store; borrow the calm front of house, not the plumbing.
• The full B2B/wholesale catalogue depth and multi-shelf nav suit a real roastery; a single venue should trim hard.