Afuri

Reference it for

• A restaurant or hospitality brand that wants to read as a gallery, not a menu PDF: white canvas, full-bleed food photography, and one outlined pill CTA per section.
• A near-monochrome interface (black ink on white, greys #B8B8B8 / #555555 / #8D8D8D) where the food photography is the only colour and a single yellow mark is the entire brand accent.
• An all-caps, wide-tracked wordmark treatment (0.28px to 0.65px letter-spacing) that turns a plain system sans into a considered logotype.
• Bilingual editorial bands (Japanese paragraph plus an English translation column) as the section pattern for a Japan-rooted brand speaking to two audiences.
• A calm 0.5s scrollFade reveal discipline (opacity up as elements enter) built without any animation library, proof that one CSS transition and a little jQuery carry a whole site's motion.

Do not copy

• The Mt-Afuri yellow mountain mark and the AFURI wordmark are the brand's identity; rebuild the treatment (yellow tile, wide-tracked caps), never the mark itself.
• The Yu Gothic / Hiragino Japanese system stack is right for a Japanese site; for a Latin-script client map to a comparable humanist sans and do not ship the JP font stack by reflex.
• The jQuery + backstretch + bxslider plumbing is dated; borrow the look (full-bleed photo, 0.5s fade) and rebuild it on the modern stack, do not port the libraries.
• The bilingual two-column copy only earns its place for a genuinely bilingual brand; a single-language client should not fake it.