Soscale

Reference it for

• Pure black rgb(0,0,0) page with rgb(18,18,18) raised surfaces for cards/modals — a flatter dark than koto's near-black rgb(20,20,20)
• rgb(153,153,153) mid-grey for muted body in the comparison card
• Single lavender #E0B7FF-style accent — only chromatic colour on the page, reserved for the primary pill CTA and the "us" card
• rgba(0,0,0,0.5) overlay with backdrop-filter: blur(6px) on the lead-magnet modal — disciplined glass treatment
• Pragmatic Grotesk display + JetBrains Mono accents + OPTI Improv New Wide Nine for huge wordmark — three-face system, all self-hosted from website-files CDN
• 44px H2 with -1px tracking and 0.9 line-height in UPPERCASE — the compressed-headline pattern
• Oversized SOSCALE wordmark hero with autoplay muted car-dashboard b-roll behind — the "video-with-display-type" cliché executed competently
• Closing oversized SOSCALE wordmark rendered in lavender, bleeding past the viewport edge at >900px — the "outsized type as section divider" pattern

Do not copy

• The SoScale wordmark and "Because content is what matters" tagline
• The exact lavender #E0B7FF-style accent — pick the client's actual brand colour
• The "creative strategists and content creators" vs "media buyers" comparison card copy — only works if the client is genuinely positioning against the same competitor archetype
• The Hatstore / Caia / Sachajuan / Twistshake / Pandy / Tradera client logo marquee unless the brand has equivalent Scandinavian DTC clientele
• The OPTI Improv New Wide Nine display face — commercial OTF licence required
• The Pragmatic Grotesk display face — commercial PangramPangram licence required
• The Stockholm address and Swedish org number
• The Trustpilot widget at 14 reviews — wait until the brand has comparable review depth