Parsley Health
www.parsleyhealth.com/a functional-medicine telehealth clinic that earns trust through calm, a deep forest-teal and warm-cream palette, an EuclidCircularB-plus-Teodor-serif pairing, a long evidence-led page of credential blocks, comparison tables and measurable outcomes, all on a clean Next.js + Tailwind build.
Design tokens
- display
- Teodor, serif
- body
- EuclidCircularB, sans-serif
- mono
- none
Do / Don't
Reference it for
- A calm, credible health palette: deep forest-teal (#284849) and sage with warm cream (#F8F6F2) and a terracotta accent (#BF7E3D), not sterile white-and-blue.
- A serif display (Teodor) over a clean sans (EuclidCircularB) to feel both warm and rigorous.
- A long, evidence-led scroll: care-journey steps, named credentials, a measurable-outcome stat, comparison table, FAQ, press row.
- Clearly priced program cards (from $150/mo; $350-$550) that remove ambiguity instead of hiding price behind "contact us".
- Trust scaffolding: insurance-accepted badges, board-certified clinicians, "As Seen In" logos, named member testimonials.
Do not copy
- The Parsley wordmark, the exact teal/sage/cream system and the Teodor + EuclidCircularB licences are brand-coded; map to the client's own palette and a similar serif/sans pair.
- The nine-body-systems framework and "Parsley Symptom Index" are proprietary; borrow the structure of evidence, not these specific frameworks.
- The 19-section length suits a high-consideration medical purchase; a simpler service should keep the trust spine but cut the depth.
Signature moves
calm credible health palette, cream not clinical white
a deep forest-teal and sage on warm cream (#f8f6f2) with a terracotta accent (#bf7e3d) replaces the sterile white-and-blue default of telehealth.
serif-display over clean-sans evidence pairing
a serif display (Teodor) over a clean sans (EuclidCircularB) across an 11-64px scale feels both warm and rigorous, suited to a high-trust medical purchase.
long evidence-led trust spine
a long scroll stacks care-journey steps, named credentials, a measurable-outcome stat, clearly-priced program cards, a comparison table, FAQ and a press row to earn trust through evidence.
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