Medium

Reference it for

• Newsprint cream canvas #f7f4ed instead of sterile white to make long-form prose feel like a printed page
• Two-line serif display headline (GT Super, ~120px, weight 400, tracking -0.055em) at whisper weight rather than a bold geometric sans
• Aggressively monochrome ink palette: text #242424, body #333333, marginalia #6b6b6b, button ink #191919, nothing else chromatic
• A single colour gesture (the green hand-and-flower collage) carrying the entire brand against the neutral field
• Full-pill black CTA (Start reading) as the only solid block of ink on the page
• Flat-on-flat surfacing: no shadows or blur, separation by colour value shift alone (cream to paper to ink)
• Left-aligned hero column with a hairline-divided top nav and a single dark pill CTA on the right
• Quiet sans subhead (~20px) under the serif display for a serif/sans pairing that signals 'we publish books, not software'

Do not copy

• The Medium wordmark and its serif logotype
• The green hand-drawing-with-a-pen and four-petal flower collage illustration
• The specific GT Super licensed display serif (substitute a comparable transitional book serif)
• Brand-specific copy: 'Human stories & ideas', 'A place to read, write, and deepen your understanding'
• The exact Medium green and the scientific-diagram halftone motif as a signature device
• The nav labels (Our story, Membership, Write) that map to Medium's product