Figma
www.figma.coma white-canvas product site that uses tilted Figma file-cards as the hero imagery, the bespoke variable figmaSans + figmaMono pair at non-integer weights (340, 480, 520, 540), and a 0.16s ease-out motion contract to demonstrate breadth without showing a single screenshot of the actual Figma UI.
Design tokens
- body
- figmaSans, "figmaSans Fallback", "SF Pro Display", system-ui, helvetica, sans-serif
- mono
- figmaMono, "figmaMono Fallback", "SF Mono", menlo, monospace
Do / Don't
Reference it for
- Variable-axis typography at non-integer weights (340, 480, 520, 540). The most distinctive single-font discipline in the library — requires a true variable-axis face.
- Product-output-as-hero: show what users make WITH the tool, not the tool itself. A grid of tilted file cards beats a screenshot of the editor.
- 2200px ultra-wide hero composition that bleeds past the standard content cap. Lets the "tabletop of files" composition feel generous.
- The 0.16s ease-out motion contract — fast, snappy, used for all / clip-path / translate / opacity uniformly. Same speed as Linear's signature.
- Single cyan accent #33dfdf used only for the primary CTA — 3 occurrences in 1,177 text colours.
- Sub-hero "Get started for free" pill — small, cyan, positioned absolutely over the file-card composition.
- figmaMono for code-flavoured micro-labels — same family (Figma's commissioned mono) for cohesion.
- figmaSans / figmaMono with Fallback shims loaded ahead — same FOIT-prevention as Plain and Mercury.
Do not copy
- figmaSans / figmaMono — bespoke and licensed for Figma's use only. Substitute with Inter Variable (good fit) or Söhne Variable (paid alt).
- The exact #33dfdf cyan — strongly Figma-coded.
- 148-image hero loads on briefs that can't justify the perf cost.
- The 2200px composition without ultra-wide-aware art direction — on a 1440px screen it crops awkwardly.
- The 4-keyframe hashed-name set — CSS-in-JS naming artefact; rebuild with readable keyframe names.
- Variable-axis non-integer weights on a brand whose font shipment is discrete-weight (most older brand packs are static-weight Inter or Söhne).
- The Sanity + Vimeo + Figma-static + featureassets.org asset chain — Figma's enterprise CMS stack.
Signature moves
product-output-as-hero on ultra-wide composition
a 2200px ultra-wide hero of tilted file cards shows what users make WITH the tool rather than the editor itself, bleeding past the standard content cap.
variable-axis non-integer-weight type contract
a true variable face set at non-integer weights (340/480/520/540) plus a sibling mono for micro-labels is the most distinctive single-font discipline, with a 0.16s ease-out motion contract.
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