Drexler

drxlr.com

A Baltimore studio that uses a single 765px-tall wordmark as the entire homepage, with a warm pink-on-black palette and 5-link nav, signalling small-shop confidence through wordmark-as-canvas restraint.

Creative Studio Ecommerce Digital Studio niche

Design tokens

display
body
mono

Do / Don't

Reference it for

  • Wordmark-as-homepage — H1 at 765px GT America weight 100, scrolling horizontally as content
  • Pure black #000000 page with warm pink #FFC7C7 foreground accent and white body
  • Five-item left-aligned vertical nav (Work / Studio / Approach / Journal / Contact) at top-left
  • Persistent mid-edge wordmark ("DREXLER" pinned in pink) as logo while scrolling
  • Year-range top-right indicator ("15—25") signalling studio age without "Est." or "Since" copy
  • Bottom-edge contact line ("New Business? Contact Chris Walbert, chris@drxlr.com")
  • Bottom-edge tagline ("A few skilled humans doing the work of many") right-aligned
  • GT America Regular at weight 100 for monumental display type — ultra-thin geometric sans

Do not copy

  • The GT America font commission (Grilli Type-licensed, used by Koto too — both pay foundry fees)
  • The exact #FFC7C7 warm pink unless the brand calls for warm-pink positioning
  • The "Drexler" wordmark text or "drxlr" abbreviation
  • The "A few skilled humans doing the work of many" tagline copy
  • The Baltimore HQ address and Chris Walbert contact details
  • The @drxlr Instagram / /drexler LinkedIn handles
  • The 410 phone area code unless the brand is Maryland-based
  • The 765px wordmark literally on every page — works as homepage thesis statement, not on inner pages

Signature moves

wordmark-as-homepage pinned across scroll

a single ~765px GT-America-weight-100 wordmark is the entire homepage, pinned mid-edge and scrolling horizontally as content across ~2520px of scroll.

edge-anchored studio chrome

a five-item top-left vertical nav, a top-right year-range indicator ('15-25'), and bottom-edge contact and tagline lines frame the page without 'Est.'/'Since' copy.