Zen Dental Studio
zen.dentistThe reference for turning a dentist into a wellness retreat: warm sand #f2e8de and cocoa-ink #33231f under a big airy Cormorant Garamond display serif, gold hairline eyebrows, and full-bleed interior photography that sells calm.
Health flagship
Design tokens
background
surface
text
textMuted
accent
border
tone1
tone2
- display
- Cormorant Garamond
- body
- Averta
- mono
Do / Don't
Reference it for
- Big Cormorant Garamond serif display at 64px/67px line-height, weight 400, two lines with a hard break ("Modern dental care, / thoughtfully delivered.") set against a full-bleed photo
- The warm-earth palette: sand #f2e8de and cream #fdfaf6 grounds, cocoa-ink text #33231f / #3d2e2a, gold accent #c4a96a, with sage #a8b5a0 and blush #d4a89c as quiet secondaries
- Gold hairline-rule eyebrow: a short 40px gold line then all-caps 13px Averta label with ~1.98px letter-spacing ("SAN FRANCISCO . MOUNTAIN VIEW")
- Pill CTAs at 9999px radius: a solid cocoa-ink primary ("BOOK A VISIT") beside a hairline-outline secondary ("CALL NOW"), sitting low-left over imagery
- Two-tier type pairing: Averta sans for all UI/body/labels (105 uses), Cormorant Garamond serif reserved strictly for headlines (40 uses)
- Numbered index modules (01-06) for the "Six in-house technologies" list, small mono-ish numerals over serif titles and a one-line descriptor
- 10px soft border-radius on cards (96 uses) with barely-there 1px inset borders (rgba(61,46,42,0.05)) instead of drop shadows
- Generous whitespace and 1280px max content width with 80-96px section gaps
Do not copy
- The Zen Dental Studio wordmark and the stylised "zen" ligature logo
- The exact cocoa/sand/gold palette as a set (it reads unmistakably as this brand)
- Real clinic interior photography (reception, operatory, lounge) and any staff or patient likeness
- Named amenities copy (Fiji water, lavender heated masks, Netflix & Spotify) and the "Dentistry, reimagined." line
- Patient testimonial text and the attributed name (KAY T.)
- The two specific studio addresses, phone numbers, and hello@zendental* emails
- Cormorant Garamond itself if the brief wants distinctiveness (it is a common editorial default)