Screenshot of Zen Dental Studio

Zen Dental Studio

zen.dentist

The reference for turning a dentist into a wellness retreat: warm sand #f2e8de and cocoa-ink #33231f under a big airy Cormorant Garamond display serif, gold hairline eyebrows, and full-bleed interior photography that sells calm.

Health flagship

Design tokens

background
surface
text
textMuted
accent
border
tone1
tone2
display
Cormorant Garamond
body
Averta
mono

Do / Don't

Reference it for

  • Big Cormorant Garamond serif display at 64px/67px line-height, weight 400, two lines with a hard break ("Modern dental care, / thoughtfully delivered.") set against a full-bleed photo
  • The warm-earth palette: sand #f2e8de and cream #fdfaf6 grounds, cocoa-ink text #33231f / #3d2e2a, gold accent #c4a96a, with sage #a8b5a0 and blush #d4a89c as quiet secondaries
  • Gold hairline-rule eyebrow: a short 40px gold line then all-caps 13px Averta label with ~1.98px letter-spacing ("SAN FRANCISCO . MOUNTAIN VIEW")
  • Pill CTAs at 9999px radius: a solid cocoa-ink primary ("BOOK A VISIT") beside a hairline-outline secondary ("CALL NOW"), sitting low-left over imagery
  • Two-tier type pairing: Averta sans for all UI/body/labels (105 uses), Cormorant Garamond serif reserved strictly for headlines (40 uses)
  • Numbered index modules (01-06) for the "Six in-house technologies" list, small mono-ish numerals over serif titles and a one-line descriptor
  • 10px soft border-radius on cards (96 uses) with barely-there 1px inset borders (rgba(61,46,42,0.05)) instead of drop shadows
  • Generous whitespace and 1280px max content width with 80-96px section gaps

Do not copy

  • The Zen Dental Studio wordmark and the stylised "zen" ligature logo
  • The exact cocoa/sand/gold palette as a set (it reads unmistakably as this brand)
  • Real clinic interior photography (reception, operatory, lounge) and any staff or patient likeness
  • Named amenities copy (Fiji water, lavender heated masks, Netflix & Spotify) and the "Dentistry, reimagined." line
  • Patient testimonial text and the attributed name (KAY T.)
  • The two specific studio addresses, phone numbers, and hello@zendental* emails
  • Cormorant Garamond itself if the brief wants distinctiveness (it is a common editorial default)