Uncommon Projects
www.uncommonprojects.co.ukThe reference for a maker/retail brand run as an editorial catalogue: pure black-on-white in Geigy sans, full-bleed photography carried by an underlined caption, and a single Core-blue (#233896) held in reserve as the only colour.
Retail flagship
Design tokens
background
surface
text
textMuted
accent
border
tone1
- display
- Geigy
- body
- Geigy
- mono
Do / Don't
Reference it for
- Monochrome system: near-pure black text rgb(0,0,0) on white rgb(255,255,255), with one reserved brand accent Core-blue #233896 and a soft sage #babf7c for the odd panel
- Geigy sans as the entire type voice: 400 body and 700 headings, no serif, italic used sparingly (GeigyLLWeb-Italic)
- Tight two-weight scale: 15px/20px body, 19px sub, 32px/46px display headings, 48px hero moment, a restrained 12-step ramp (10, 15, 16, 18, 19, 20.8, 32, 36, 48)
- Full-bleed hero photograph with a plain underlined text caption beneath it (Ten reasons to choose Uncommon Projects) instead of an overlaid headline
- Prev/next chevron carousel controls sitting quietly under the image, no dots-as-decoration
- Striped wordmark lockup: hand-drawn hatched mark beside a two-line Geigy bold name
- Horizontal nav of plain word links (Bespoke, Core, Objects, Case studies, Explore, Get in touch) with no buttons or pills
- CS-coded case-study index (CS46, CS24, CS34) with a one-line descriptive caption and a Learn more link, catalogue-style
Do not copy
- The Uncommon Projects hatched/striped wordmark and name lockup
- The Geigy typeface (licensed LineTo face, self-hosted from their Webflow CDN)
- The exact Core-blue #233896 and sage #babf7c pairing as a brand signature
- Real interior photography of client kitchens and the styled shelf-of-cookbooks hero
- Named client testimonials (Anthony Morris, Kintsugi Heart) and the Houzz/Google review copy
- CS-numbered case-study codes and the specific project stories
- Showroom address, phone and enquiries email in the footer