Trader House Andrew Mcconnell
www.traderhouse.com.au/The reference for a restaurant-group holding site done as a monochrome editorial: pure white #FFFFFF, ink-black #000000, wide letter-spaced caps wordmark and a full-bleed photo carousel that lets the venues do all the colour.
Hospitality flagship
Design tokens
background
surface
text
textMuted
accent
border
- display
- Tzimmes
- body
- tzimmes
- mono
Do / Don't
Reference it for
- Strict two-colour system: white background hsla(0,0%,100%) / #FFFFFF and black text hsla(0,0%,0%) / #000000, no third hue anywhere in chrome so photography carries all warmth
- Centred wide-tracked caps wordmark ('TRADER HOUSE') as the top-of-page anchor, using the extended display face grange-extended / tzimmes with large word-gaps
- Centred single-row nav (About / Venues / Careers / Events / Stories) sitting under the wordmark rather than beside it, a hospitality-group signature
- Full-bleed 1800px-max hero photo (--maxPageWidth 1800px) with prev/next chevron carousel arrows floating in the side gutters
- A black solid pill CTA ('RESERVATIONS', white text, ~6.4px radius via --primary-button-rounded-*) parked bottom-right as a persistent floating action
- Serif body set in Lora 400 at 16px with 1.6em line-height for long editorial acknowledgement and newsletter copy
- Ovo used as the heading serif above Lora body: a two-serif pairing rather than the usual serif+sans
- aktiv-grotesk 400 as the small meta/label face (0.01em tracking) against the serif reading text
Do not copy
- The 'TRADER HOUSE' wordmark and the wide-caps lockup
- The restaurant interior photography (leather booths, chandeliers, the walking waiter)
- The Wurundjeri / Kulin Nation acknowledgement of Country text verbatim
- The Andrew McConnell & Jo McGann naming and the specific venue collective identity
- The typekit-hosted grange-extended and tzimmes licensed display faces
- The exact 'We'll only send good things, we promise' newsletter voice