Tia 2
asktia.com/The reference for warm clinical-consumer women's healthcare: a cream #FCF4E9 canvas, Inferi serif headline with a single italic accent word, and a hot-coral #F6544A pill CTA against editorial photography.
Health flagship
Design tokens
background
surface
text
textMuted
accent
tone1
tone2
- display
- Basis-Grotesque-
- body
- basis-grotesque-regular
- mono
Do / Don't
Reference it for
- Split hero: left column type stack on warm sand #ede0d0 / cream #FCF4E9, right column a full-bleed brand photo (no gap seam) at the ~1340px container
- Inferi serif display headline at 60px with one word set in the matching italic (inferi-normal-italic) for editorial emphasis, the rest upright
- Body and UI set entirely in basis-grotesque (regular 400 / bold), 16px base, 20px line-height, tiny 0.08px tracking
- Coral pill primary CTA rgb(246,84,74) #F6544A with fully-rounded 90px radius sitting beside a cream ghost pill secondary
- Checklist value props with small filled magenta tick badges (#831A4A / #EF308D) rather than bullets
- Stat band of oversized figures (90%, 2.5x, 6/1, +8.8) each with a short label and one-line proof sentence
- Numbered 01-04 how-it-works steps in mono-ish uppercase kickers over plain sentences
- Restrained warm-neutral system: cream, sand #ecdccd, near-black text #282725, mid-grey #696969 for muted
Do not copy
- The tia Health wordmark and lowercase logo lockup
- The exact cream-plus-coral-plus-magenta palette as a set (reads unmistakably as Tia)
- The bookshelf clinic photograph and the 'Finally. Care for the whole you.' wall graphic
- Licensed Inferi and basis-grotesque font files
- Brand copy: 'The highest quality, most comprehensive care for women', 'Built by women, for women'
- Tia clinic names, locations, insurance and pricing claims
- The specific 90% / 2.5x / +8.8 stat figures