Third Space 2
www.thirdspace.london/The reference for luxury-gym cinema: a full-bleed dark video hero (rgb(30,30,30) fields on near-black) with a two-tone GTSectra headline that mixes roman and italic ("Training for life") over a real training photograph.
Fitness flagship
Design tokens
background
surface
text
textMuted
accent
tone1
- display
- GTSectra
- body
- Circular
- mono
Do / Don't
Reference it for
- Two-tone split headline: roman GTSectra "Training" + italic GTSectra "for life" on one line, letting the serif italic carry the emotion at ~50px (50.5242px) rising to 66px
- Editorial serif over utility sans pairing: GTSectra Fine (Book 300 / Regular 400, roman + italic) for display, Circular Std (Book 300, Medium 450, Bold 700) for everything else
- Full-bleed cinematic hero photo/video with a near-black overlay so white text (rgb(255,255,255)) sits directly on the athlete image, no card, no scrim box
- All-caps Circular nav + button labels with generous tracking (letter-spacing 0.9px to 1.2px) for a premium members-club register
- Pill CTA system: fully rounded buttons (border-radius 9999px / 100px) like the white "JOIN US" against the dark bar
- Duplicated label pattern ("FIND YOUR CLUB" / "FIND YOUR CLUB", "CLASSES" / "CLASSES") signalling a hover text-swap or marquee micro-interaction on links
- Feature blocks that pair a big category word with a one-line promise: "Exclusive classes", "World-class facilities", "Elite personal training" each with a terse supporting sentence
- Section-lead pattern of a single all-caps kicker word ("CLUBS", "WELLNESS", "INSPIRING CLASSES") introducing a scrolling list of named offers
Do not copy
- The Third Space wordmark and its bespoke letter-spaced logo lockup
- The GTSectra Fine typeface itself (licensed Grilli Type face, not free to lift)
- Circular Std (CircularStd Book/Medium/Bold) which is a paid licensed face
- The specific hero photograph of the athlete and the neon-cross gym lighting motif
- "Training for life" and "be the Third Space for our members" brand copy
- The named class catalogue (Sweat X, The WOD, Formula 3, Speed Fiends, Metaburn)
- The London club roster and addresses (Wimbledon SW19 etc.) and Google map embed