The Now Massage

Reference it for

• IvyPresto Display (serif headfont) for hero and section titles, Neutra Text (basefont) at 15px for body: a serif-display over geometric-sans pairing that reads editorial, not corporate
• Warm cream page background #FEFCF5 (rgb 254,252,245) instead of plain white, so the whole site sits in a calm off-white
• Single slate-blue accent #404D6A (rgb 64,77,106) used only on the BOOK button and small links, everything else black on cream
• Full-bleed hero photo with a warm taupe overlay (rgba 190,169,152 at ~0.7-0.9) that mutes the image and lets white serif type sit legibly on top
• Centred hero: serif headline at ~40-48px, one thin sub-line at 18px, one boxed CTA, nothing else competing
• Pale translucent CTA button (near-white on the darkened photo) as the calm alternative to a loud coloured button
• Generous rounded geometry: 15px card radius as the workhorse, 60px pill radius for buttons, 7.5px for small chips
• Service menu pattern: short named treatment (The NOW, Body Gua Sha) plus a three-clause benefit line (Rejuvenating. Relieves stress. Total relaxation.)

Do not copy

• The NOW wordmark and the O-as-moon/crescent logo lockup
• IvyPresto Display and Neutra Text as the literal type pairing (licensed faces, brand-defining)
• The exact cream + slate-blue + taupe palette as a set (it reads as The NOW)
• The real treatment-room and client massage photography
• Brand-owned product and sub-brand names (Nourish, Scent, Room by The NOW, The Ritual Collective)
• Signature copy lines like 'Relax Your Body. Recharge Your Soul.' and 'Make massage a part of your monthly ritual.'
• The 'OWN A NOW' franchise nav and membership legal/SMS-consent copy