The Modern House 2

The reference for the editorial estate agency: a warm bone-white canvas (rgb(245,241,237)) with pure-black serif headlines set at 32px, a split hero (full-bleed interior photo left, headline card right), and quiet all-caps 11-12px sans nav with wide 1.8px tracking.

Real Estate flagship

Design tokens

tone1

tone2

display: Sans
body: sans
mono

Do / Don't

Reference it for

Split hero: full-bleed property photograph on the left half, editorial headline block on the bone-white right half (bg rgb(245,241,237))
Book-weight serif for the running headline (Out of the Woods...) at 32px / 40px line-height, weight 400, pure black rgb(0,0,0)
All-caps sans navigation at 11-12px with generous 1.8px letter-spacing, evenly split left (BUY SELL PRIME) and right (JOURNAL NEWSLETTER ALERTS SEARCH) of a centred wordmark
Pull-quote as social proof: large centred serif quote with an em-attributed source in italic (Evening Standard, GQ, Gentleman's Journal) between sections
Outlined rectangular CTA buttons (1px black border, no fill, no radius, all-caps 11px sans, wide tracking): VIEW SALES LISTING, GET A FREE MARKET APPRAISAL
Zero border-radius everywhere: hard rectangles for buttons, cards and image frames
Section labels as tiny all-caps sans eyebrows (TODAY AT THE MODERN HOUSE, PRIME, NEW, FEATURED) sitting above serif content
Property card grid: photo + repeated brand line, address in serif, price, location, tenure (Freehold/Leasehold) stacked in sans

Do not copy

The Modern House wordmark and the centred all-caps logotype lockup
The exact bone-white rgb(245,241,237) plus pure-black brand pairing as a whole identity
Real listing photography, addresses, prices and the property interiors
Named press pull-quotes (Evening Standard, GQ, Gentleman's Journal) and their attributions
The companion-brand reference to Inigo
Brand-specific copy like Today at The Modern House and the joyful-house headline
The obfuscated bespoke house fonts (served as sans/serif); source your own comparable serif + grotesque