The Greenwich Hotel
thegreenwichhotel.com/The reference for warm-luxe boutique hotel hospitality: a full-bleed autoplay video hero carrying a large Benton Modern Display serif line ('A warm welcome awaits you.') over living footage, with a single olive #82A33D accent and cream #FBF0E4 editorial ground doing all the heavy lifting.
Hospitality flagship
Design tokens
background
surface
text
textMuted
accent
border
tone1
tone2
- display
- Benton
- body
- Avenir
- mono
Do / Don't
Reference it for
- Full-bleed edge-to-edge autoplay video hero (people, a dog, warm interior) as the entire first screen, no card, no overlay panel
- Oversized Benton Modern Display serif headline at ~60px in white directly on the footage ('A warm welcome awaits you.')
- Body and nav set in Avenir sans 400 at a restrained 20px / 12px, all-caps nav items with 1px letter-spacing
- Single restrained accent: olive-green #82A33D (rgb 130,163,61) for the RESERVE button and the hand-drawn script logo only
- Cream editorial ground #FBF0E4 (rgb 251,240,228) alternating with near-black #231F20 (rgb 35,31,32) content bands
- Underlined text CTA ('EXPLORE ACCOMMODATIONS') instead of a filled button, all-caps with letter-spacing
- Muted gold-sage secondary tone #ACAB8A (rgb 172,171,138) for hairlines and quiet supporting text
- Near-zero border radius (2px) on the one filled button, keeping everything square and editorial
Do not copy
- The hand-drawn 'The Greenwich Hotel' cursive wordmark and the GH monogram
- The exact olive #82A33D + cream #FBF0E4 pairing as-is (it reads as this specific hotel)
- The hero footage of the man walking the dog and any real guest/staff photography
- Licensed brand faces Benton Modern Display and Avenir (buy or substitute; do not lift the files)
- Property names Shibui Spa, Locanda Verde, Drawing Room & Courtyard, Leaders Club
- The 377 Greenwich Street address, phone number, and @thegreenwichhotel.com emails
- The specific 'A warm welcome awaits you.' hero copy