The Arts Club
theartsclub.co.uk/The reference for old-world private-members hospitality done with restraint: a centred #B6876D bronze crest lockup, GT Super Display Light serif over p22-underground caps, and full-bleed interior photography carrying all the warmth so the chrome stays quiet.
Hospitality flagship
Design tokens
background
surface
text
textMuted
accent
border
tone1
tone2
- display
- GTSuper-
- body
- p22-underground
- mono
Do / Don't
Reference it for
- Centred emblem-over-wordmark header: a circular bronze (#B6876D) crest sitting above a GT Super Display Light serif wordmark in wide letterspaced caps, with a small 'LONDON' subline
- Two serif/sans pairing: GT Super Display Light for display (serif, 300 weight, sizes 100px/45px/30px) against p22-underground for nav and body (sans, 300/400)
- Utility rail above the logo: flag + city dropdown ('London') and a live 'Open today 8.00am - 11.00pm' line set in the warm terracotta accent (#C02B0A)
- Restrained horizontal nav: single row of p22-underground caps links (The Club / Membership / Arts & Culture / Food & Drink) with generous gap, no pills or underlines
- Full-bleed photographic hero that starts below a white masthead band, letting the interior imagery do the colour work while the header stays cream/white
- Muted institutional palette: near-black ink #000000, cool blue-grey section fields #DBE0E7, mid-grey body text #4B5159, warm bronze accent #B6876D
- Editorial section intros that lead with a serif line ('Irresistible fine dining', 'A window into Mayfair's iconic private members' club') then a short sans paragraph
- Quiet text CTAs ('Discover Membership', 'Book a Table', 'View More') as plain caps links rather than filled buttons
Do not copy
- The 1863 Leonardo-head circular crest and 'THE ARTS CLUB' wordmark
- The exact bronze-and-slate palette tuned to Mayfair gallery interiors
- The photographs of the club's staircase, gallery, artworks and sculptures
- The '40 Dover Street, Mayfair' address and membership copy
- The Lanserhof / reciprocal-club named partnerships in the nav
- The exact GT Super + p22-underground pairing as a lift (licence both if reused)
- The 'A distinguished private members club' brand voice verbatim