Tartine Bakery
tartinebakery.com/The reference for a monospace-typewriter craft-bakery voice: PitchSans set everywhere over a warm cream field (#fdf9f5) with a single burnt-gold accent (#c87e1e) and a photo-filling hero, the mono type doing all the personality so the layout can stay plain.
Hospitality flagship
Design tokens
background
surface
text
textMuted
accent
border
tone1
tone2
- display
- PitchSans
- body
- PitchSans
- mono
Do / Don't
Reference it for
- Committing to ONE monospaced grotesque (PitchSans) across nav, hero, body and buttons: typewriter craft signal with zero serif/sans mixing
- Warm off-white page fields (#fdf9f5, #f6f4f4, #f7f1ee) instead of pure white to read hand-made not corporate
- Burnt-gold single accent #c87e1e (rgb 200,126,30) reserved for the ORDER button + link underlines, everything else near-black #231f20
- Near-black ink #231f20 (not #000) for softer, warmer body text on cream
- Full-bleed photographic hero (baker at work) with headline+dek overlaid bottom-left, no scrim card just direct text on image
- Wide letter-spacing (0.66px body, 1.1-2.67px on eyebrows/labels) that mono type needs to breathe
- A slim top utility strip above the nav ('CRAVING PIZZA? CLICK HERE...') for a secondary CTA, underlined link + arrow
- Centred wordmark nav: LOCATIONS / ABOUT split left, wordmark centre, NATIONAL SHIPPING + solid ORDER button right
Do not copy
- The TARTINE wordmark and letter-spaced logo lockup
- PitchSans itself (licensed retail face) unless properly licensed; sub a different mono
- The exact baker/bread hero photography and the Inside Stories video series
- Brand-specific copy: 'Rise each day. Warm every table.' and 'bread with an old-soul'
- The Vogue pull-quote and specific press attributions
- Real location counts, addresses (600 Guerrero St) and the info@/press@ emails
- The Goldbelly national-shipping partnership framing