Sweetgreen

Reference it for

• Order-first navigation: Menu, Locations, Catering, Order, App, the exact primary actions a takeaway/QSR needs, ordered by intent, with Order as the high-contrast CTA.
• Appetite-led, full-bleed food photography as the hero and through the menu, with short copy and a persistent order path.
• A warm brand-led palette: a single loud accent (acid lime) plus a deep brand green on a cream base, instead of clinical white.
• Big, confident custom-sans headlines (80px h1) and friendly pill / 20px-radius shapes for an approachable, tap-friendly feel.
• CSS-native restraint: calm 0.3s transitions doing all the motion, proof a fast, app-like food site needs no animation library.

Do not copy

• The SweetSans / SweetSansText bespoke type and the exact cream/green/acid-lime palette are sweetgreen's identity. Build the client's own mark and colourway, borrow the structure not the skin.
• The acid lime #E6FF55 is brand-owned and polarising; a local venue should pick its own single accent rather than imitate it.
• sweetgreen's scale (national locations, an app, catering operations) justifies the nav. A single-shopfront takeaway should trim to Menu / Order / Locations and not fake an app it does not have.