Svelte
svelte.devThe reference for an editorial broadsheet developer-tool landing page: serif display headlines on pure white with one ember-orange accent (#d43008) and arrow-link CTAs instead of boxed buttons.
Developer Tool flagship
Design tokens
background
surface
text
textMuted
accent
border
tone1
tone2
- display
- DM Serif Display
- body
- Fira Sans
- mono
Do / Don't
Reference it for
- Pure white canvas (#ffffff) with no cards and effectively no shadows, hierarchy carried by type size and weight alone
- Large serif display headline (DM Serif Display / EB Garamond family, ~54px) set lowercase and left-aligned for an editorial voice on a tech product
- Single saturated ember-orange accent (#d43008) reserved for logo, the GET STARTED arrow link and the phonetic /svelt/ wordmark, everything else mono ink (#262626)
- Arrow-suffixed text-link CTAs (GET STARTED ->) instead of filled buttons, keeping the page calm
- Dictionary-entry device: a phonetic spelling /'svelt/ plus an ADJECTIVE tag chip to define the brand name as a section break
- Thin sans (Fira Sans) confined to chrome: nav, search field, tag chips, while serif owns all reading text
- Slim sticky top nav on white with a search field showing the Cmd+K shortcut and grayscale social icons at right
- Pre-rendered 3D hero illustration (the conveyor-belt mascot) as the only depth, floated right of the headline rather than a flat screenshot
Do not copy
- The Svelte S logo and the orange conveyor-belt 3D mascot
- The exact ember-orange #d43008 as your brand accent
- The /'svelt/ phonetic wordmark and ADJECTIVE definition gag (it is Svelte's name pun)
- The literal copy 'web development for the rest of us' and 'a love letter to web development'
- The Discord / Bluesky / GitHub icon cluster specific to this project
- The embedded Stack Overflow survey screenshots and poll cards