Soundcloud
soundcloud.comThe reference for a near-black media stage (#121212) where album art and a single cool blue (#699fff) carry all the colour and the chrome stays invisible.
Media Streaming flagship
Design tokens
background
surface
text
textMuted
accent
border
tone1
tone2
- display
- Interstate
- body
- Söhne
- mono
Do / Don't
Reference it for
- Near-black canvas at #121212 as the venue, so photography and cover art are the only real colour on the page
- A single cool accent, signal blue #699fff, reserved for links and one promo line (Start Free Trial), never spread across the UI
- Heavy condensed display set ALL-CAPS for the hero headline (DISCOVER. GET DISCOVERED.) at roughly 60px, tight leading, full stops as punctuation rhythm
- Inverted white pill primary CTAs (Get started, Upload your own) and a black-fill pill (Create account) sitting on the dark canvas, both at 4px-ish full-round
- Flat, almost shadowless surfaces: definition from inset hairlines and grey-scale steps (graphite #303030, fog #999999) rather than elevation
- Full-bleed photographic hero card with a left-to-right dark gradient so white type stays legible over the image, plus a small artist credit bottom-right
- A centred giant search bar (Search for artists, bands, tracks, podcasts) as the second hero, with an 'or / Upload your own' fork beneath it
- Square 4px corners on inputs, images and badges for a utilitarian, unfussy media-tool feel
Do not copy
- The SoundCloud wordmark and the orange-cloud sound-wave logo mark
- The exact #699fff signal blue as a brand-identifying accent
- Real artist photography and credited names (DC the Don, SoundCloud Artist Pro)
- Third-party album covers in the trending strip (GOOSE COAT, ABELLA, etc.)
- The brand copy 'the only community where fans and artists come together' and 'Discover. Get discovered.'
- The Artist Pro promo bar copy and offer framing