Screenshot of Soundcloud

Soundcloud

soundcloud.com

The reference for a near-black media stage (#121212) where album art and a single cool blue (#699fff) carry all the colour and the chrome stays invisible.

Media Streaming flagship

Design tokens

background
surface
text
textMuted
accent
border
tone1
tone2
display
Interstate
body
Söhne
mono

Do / Don't

Reference it for

  • Near-black canvas at #121212 as the venue, so photography and cover art are the only real colour on the page
  • A single cool accent, signal blue #699fff, reserved for links and one promo line (Start Free Trial), never spread across the UI
  • Heavy condensed display set ALL-CAPS for the hero headline (DISCOVER. GET DISCOVERED.) at roughly 60px, tight leading, full stops as punctuation rhythm
  • Inverted white pill primary CTAs (Get started, Upload your own) and a black-fill pill (Create account) sitting on the dark canvas, both at 4px-ish full-round
  • Flat, almost shadowless surfaces: definition from inset hairlines and grey-scale steps (graphite #303030, fog #999999) rather than elevation
  • Full-bleed photographic hero card with a left-to-right dark gradient so white type stays legible over the image, plus a small artist credit bottom-right
  • A centred giant search bar (Search for artists, bands, tracks, podcasts) as the second hero, with an 'or / Upload your own' fork beneath it
  • Square 4px corners on inputs, images and badges for a utilitarian, unfussy media-tool feel

Do not copy

  • The SoundCloud wordmark and the orange-cloud sound-wave logo mark
  • The exact #699fff signal blue as a brand-identifying accent
  • Real artist photography and credited names (DC the Don, SoundCloud Artist Pro)
  • Third-party album covers in the trending strip (GOOSE COAT, ABELLA, etc.)
  • The brand copy 'the only community where fans and artists come together' and 'Discover. Get discovered.'
  • The Artist Pro promo bar copy and offer framing