Soundcapital

sound.capital/en

The reference for making a Swiss wealth manager feel like an art film: pure black (#000) canvas, a single chrysanthemum photograph sliced into vertical lens-strips that reveal it, one acid-yellow (#f2d200) accent, all set in Söhne at true poster scale (up to 191px).

Design tokens

background
surface
text
textMuted
accent
border
tone1
display
Söhne
body
Söhne
mono

Do / Don't

Reference it for

  • Full-bleed black stage (#000 / rgb(0,0,0)) with white (#fff) type and near-zero chrome, the whole page reads as one dark gallery
  • A single hero image sliced into vertical strips of varying blur/opacity that act as a wipe/lens reveal, editorial motion instead of a stock hero
  • One and only one accent, acid yellow #f2d200 (with #ecc600 as its darker press state), used sparingly against the mono base
  • Söhne (grotesque sans) carried across the entire type system, 400 body and 500 for the rare emphasis, no serif except a lone Times fallback
  • Fluid poster-scale display via calc() clamps: --title-xxl calc(-6.875rem + 18.75vw) reaching ~191px, headings that dominate the viewport
  • Tight negative tracking on big type: -1.16589px at display, down to -4.8px / -3.37408px on the giant numerals, letters pulled together for a set look
  • Coded index system as navigation: SC - WWO / SC - WWA / SC - INSIGHT eyebrows plus 01 02 03 running numbers anchoring each section
  • Oversized single-glyph section markers (5, 50, CH, FINMA) as the headline of each stat block, the fact IS the typography

Do not copy

  • The SoundCapital / SC wordmark and the ™ lockup
  • The chrysanthemum flower photograph and its exact sliced-strip composition
  • The specific acid-yellow #f2d200 as a borrowed brand colour
  • SoundInsights™ and the N° insight-numbering as branded IP
  • Real staff names and titles (Oliver Schmid, Ralph Zweidler, Sandra Jeromin)
  • The Swiss office addresses, CHF 5 billion / 50-experts / FINMA claims
  • Copy lines like Wealth Management Excellence. and Get Sound
  • Söhne itself (a licensed commercial face, swap to a licensed grotesque)